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800-725-5507 Rajiv Parikh CEO, Position 2 Contact:

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1 800-725-5507 Rajiv Parikh CEO, Position 2 Contact:

2 The Extended Web Social Networks Blogs Widgets Images Videos Microblogging Documents Your Site

3 Understanding Your Company CorporatistPragmatistPurist Online activities must deliver business benefits People are in charge, but corporations can benefit People are the most powerful force on the net Courtesy : Groundswell

4 Developing a Social Media Plan – POST Approach People Gap -> current behavior & desired behavior Social Technographics Accurate Target Audience Data Objectives Listening / Talking Energizing / Supporting Embracing Strategy 2 Way Communication Focus Groups for Ideas, Innovation Talk about your Products/Services Technology Facebook / Ning Blog / Twitter A Mix of Platforms

5 Execution – The 4 ‘C’s ConnectionContentConversationConversion

6 Connection and Content  Connection: Develop a media plan  Content : PlatformBudgetConceptCampaign ViralsVideosArticlesMicrosites WidgetsApplicationsGames

7 Listen Listen to customers, fans and well wishers Reach Out Talk to influential users Interact Run opinion polls, contests, UGC opportunities Engage Engage with influential fans to spread the buzz Conversation and Conversion  Conversation  Conversion Track social media analytics: No. of fans, followers, replies, retweets, etc. Use a social media monitoring tool to drive: Conversations Share of voice Sentiment Analyze influencers

8 Traffic Building Favorites CompaniesResources - Sites  Position 2 Blog  Groundswell http://groundswell.forrester. com http://groundswell.forrester. com  Web Strategist http://.web-  Mashable  Chris brogan  Jason Falls http://socialmediaexplorer.c om/ http://socialmediaexplorer.c om/ Youtube/Facebook Integrated Efforts

9 About Position 2  Search & social media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.

10 Position 2 Brand Monitor TM  Real-time monitoring & analysis on conversations across millions of blog, social media, forum, news, video & photo sharing sites  Key capabilities include:  Dynamic tracking and response to conversations in real-time  Easy to use interface and workflow  Powerful brand, sentiment and share of voice analytics  Cloud based infrastructure 

11 Bestbuy Case Example  Goal: Showcase Best Buy as a concerned and connected retailer through online community relationships  Theme: How to get the Best out of Best Buy  Objectives:  Fulfill brand promises of Trusted Perspective for Inspired Living  Educate customers about technology and life integration  Decrease customer’s technology-related stress  Drive online product discussions ListeningLearningObservingParticipatingConversing

12 Bringing people to  Community forums  Customer Reviews  Customer service through chat and call  Q&A section

13 Empowering Teens - Myspace

14 Facebook - Campaign

15 Thank You Position 2 Inc 366 Cambridge Avenue Palo Alto, CA 94306 Phone: 650-618-8900

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