1. #WeAreVertic

2. Sebastian Jespersen CEO & President As CEO Sebastian’s focus will be to ensure that clients receive measurable business value. Before Vertic he was a Strategic Consultant within Ernst & Young. As a digital media guru and evangelist, Sebastian has successfully taken a start-up from the birth of the online marketing era through to the internet playground that the advertising world has now become.

3. Why ? 1 IN EVERY 3 professionals around the world are on LinkedIn 2M C-Level Executives are on LinkedIn LINKEDIN CONSIDERED MOST EFFECTIVE FOR B2B LEAD GEN Among top performing organizations, % of B2B marketers who rate the social media site on effectiveness in generating leads 277,000,000+ REGISTERED MEMBERS

4. Energy Transparency Breaking effectively into a new markets segment PositioningBrandingDriving business

5. 34,000 Consumers 28 Brands Consumer Perception 34% of consumers worldwide perceive the Starbucks brand to be climate-friendly. Improved Perception 74% of consumers would have an improved perception of the Starbucks brand if they knew about the company’s commitment to wind energy. Inclined to Buy 60% of consumers worldwide would be more inclined to buy Starbucks products if they knew about its commitment to energy. Big data created the stories

6. We used LinkedIn for targeting Companies Roles +31 more Geography CEO CMO C-Level Employees Content

7. Messaging The combination of a compelling business case, unique content and the opportunity to target a specific audience provided Vertic with the ability to push engaging, customized messages and increase relevancy.

8. Using profile data to personalize an Interactive Experience Upon click through from LinkedIn, the resulting site experience was dynamically displayed to provide relevance according to the user’s company, industry, segment and role.

9. Results These are the data that you usually see from digital campaigns…. Conversion “My belief now is that this approach will overhaul the traditional go-to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.” Morten Albæk Marketing Director at Microsoft Press Release: http://bit.ly/1bmUboK http://bit.ly/1bmUboK 11 million impressions Overall CTR reached 0.08% Highest clickthrough rate of 0.17% 10.680 corporate executives, Employees and key opinion leaders visited Averaging 7.02 minutes 80% of target key opinion leaders visited the site 30% of top executives in the Target group visited the site + 8 minutes user sessions

10. 18 months after the launch, Vestas has signed orders for more than € 150M The business impact

11. Global launch of Office365

12. Targeting

13. 13 25.49% Above LinkedIn industry averages (.07%) - Relevant messaging and targeting produced high banner CTRs.

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15. Personalized content

16. “My belief now is that this approach will overhaul the traditional go- to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.” Trine Tirsgaard Marketing Director at Microsoft Results bounce rates as users coming to the solution were pre-qualified with relevancy compared to software industry averages of 40-50%*. Started 30-day trial in leading market. the conversion rate from trial to buy compared to office365.com 10%16.3%9.2x * Optify B2B digital report data.

17. Thank You