3. Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, grow, innovate and win export sales on global markets.

4. CHINA BY THE NUMBERS CONNECT TO CHINA

5. 1.3bn People 2 nd Largest World Economy 34 Province Level Divisions 500 Million New Consumers

6. 3 EI Regional Offices 240 Irish Companies Actively doing business in China 7 th Largest Export Market For Irish businesses

7. €8 Billion Bilateral trade 19% Growth

8. WHAT IT TAKES TO SUCCEED IN CHINA CONNECT TO CHINA

9. Be prepared to invest for the long-haul. SUCCESS IN CHINA CAN TAKE A LONG TIME TO BUILD

10. KEYS TO SUCCESS: Research Commitment International Experience Resources Patience

11. LOCATION CONNECT TO CHINA

12. China’s mega cities

14. Shanghai 1990

15. Shanghai 2013

16. Over 90,000km of highway networks

17. Car Ownership in China

18. 10 Day Traffic Jam !

19. RELATIONSHIPS AND TRUST CONNECT TO CHINA

20. RELATIONSHIPS & TRUST: Chinese business culture is largely based on relationships Emphasis is placed on maintaining harmony and the ‘face’ of others Open conflict, direct questions and pointing out mistakes are generally avoided as it would cause one party to lose face Humility, graciousness and giving toasts are all ways of giving face Expect to be fully hosted and vice-a-versa

21. Over 90,000km of highway networks Relationships = Connections

22. WAYS OF BUILDING RELATIONSHIPS: Giving Gifts Entertaining and drinking at social occasions Regular face to face meetings

23. IRISH SUCCESS IN CHINA TO DATE CONNECT TO CHINA

24. SECTORS OF OPPORTUNITY: Education servicesFood/Drink E-learning Life science / Medical devices / Pharma Eng Financial services Environment / Green economy Agricultural machinery & related services Telecoms / I.T. Aviation & related servicesEquine

26. MOST COMMON ROUTES TO MARKET FOR IRISH COMPANIES: B2BB2C SOE’s Chinese Gov.

27. DEVELOPING A PRESENCE IN CHINA: Local Partners & Distributors Benefits and disadvantages Establishing a local presence Access and introductions Joint Ventures Same bed – different dreams

29. HOW ENTERPRISE IRELAND CAN HELP YOU SUCCEED IN CHINA CONNECT TO CHINA

30. Strategic and export business advice Market information and research Identifying partners How to promote/exhibit company products Support to visit markets and potential customers Support in market Access to Irish in-country clients and networks WE HELP WITH …

31. TOP TIPS: 4Do your research carefully Network others 5Exercise caution Disputes can be costly 6Show commitment 1Don’t try to go it alone 2Not a single market Be selective 3 Very competitive Expect lower margins

32. FOR DETAILED INFORMATION AND FURTHER ADVICE: Philip Singleton E-mail: philip.singleton@enterprise-ireland.com Phone: 01 7272713 http://www.enterprise-ireland.com/en/Export-Assistance/ Market-Research-Centre/Asia-Pacific-Country-Reports-.html

34. DID YOU KNOW