1. 1Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.1 CMS Expo 2012 Chicago, IL May 9, 2012 C.M.S. R EDEFINED : C LOUD. M OBILE. S OCIAL.

2. 2Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.2 2 Shaun Walker Co-Founder & CTO DotNetNuke Corporation - 20 years professional experience in architecting and implementing enterprise software solutions for private and public sector organizations. - Creator of DotNetNuke, a Web Content Management Platform for Microsoft.NET which is the Largest and Most Successful Open Source Project native to the Microsoft Platform - Served as a founding Director for the Outercurve Foundation, a non-profit foundation created in 2009 by Microsoft Corporation for enabling the exchange of code and understanding among software companies and open source communities. P RESENTER

3. 3Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.3 I NDUSTRY T RENDS …

4. 4Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.4 C ONTENT M ANAGEMENT S YSTEM M ATURITY

5. 5Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.5 O NE T HING IS C ERTAIN … T HE F UTURE I S U NCERTAIN … 2000 One-to-Many Time Growth Information Age Static - Push 2010 Many-to-Many Communication Age Dynamic – Push & Pull 2020 ???????? Multi-Dimensional

6. 6Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.6 G LOBALIZATION “Consumerization of Technology” Always Connected Broadband Infrastructure High Speed Mobile Devices Virtualization Outsourcing Globalization Commoditization Differentiation Specialization Resource Reallocation Outsourcing

7. 7Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.7 E MERGENCE OF C OLLABORATIVE B USINESS N ETWORKS “The World is Flat” Business is no longer hierarchical or vertical It is interconnected and horizontal Requires superior collaboration, coordination, and communication Greater emphasis on relationships and interactions

8. 8Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.8 S YSTEMS OF E NGAGEMENT Social 800 million 150 million Mobile Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. 300 million Cloud

9. 9Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.9 S YSTEMS OF E NGAGEMENT V ALUE P ROPOSITION Shorter project cycles Faster response time Greater agility Lower management overhead Higher productivity Improved communication Cost effective

10. 10Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.10 T HE C ONTENT E XPLOSION

11. 11Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.11 CMS 1.0

12. 12Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.12 Open Web Mobile Web Social Web Cloud 800M users 150M users500M users CMS 2.0 100M users 300M users

13. 13Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.13 Y OUR CMS IS T HE C ENTRAL H UB OF Y OUR B USINESS

14. 14Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.14 S YSTEMS OF E NGAGEMENT Social 800 million 150 million Mobile Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. Morgan Stanley estimatesMorgan Stanley estimates that by 2015, the mobile web will be bigger than desktop internet. 300 million Cloud

15. 15Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.15 CMS + E NGAGEMENT = A P ERFECT M ARRIAGE

16. 16Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.16 A DOPTION OF S YSTEMS OF E NGAGEMENT (2012) Customers want Technology Customers want Solutions and Convenience

17. 17Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.17 “C.M.S.” R EDEFINED : MobileCloud Social

18. 18Copyright © 2012. DotNetNuke Corporation. All Rights Reserved.18 Shaun Walker, CTO DotNetNuke Corporation @sbwalker