1. “ Build it, make it fun and they will come! Building our membership base October, 2009 Prepared by: Kathy Schramm ASEC for Marketing and Recruiting

2. Attracting New Members Member recruitment and retention Opportunities to recruit new members. Stay in touch.

3. Membership Retention Why do people join organizations? – GRAPE – Acronym for the five most common reasons G – GROWTH R - RECOGNITION;.

4. Membership Retention (continued) A – ACHIEVEMENT P – PARTICIPATION E – ENJOYMENT!

5. WHY ARE YOU HERE? Passion! You believe in ARES ARES services are critically important Commitment – you have taken that next step

6. Put Your Passion to Work? Believe in your ideas. Take risks Get your inner “kid” out! Fun and Passion attract people

7. Preserving and Passing It On. “You don’t own the business you are just the caretaker”— Bill Veeck We are stewards and caretakers of ARES

8. Involvement of Current ARES Members Don't go it alone. A Leader knows when to delegate The big picture and the smaller pieces.

9. Professionalism Professionalism is a Theme Throughout ARES/RACES Must Be Viewed as a Professional Organization Focus on Quality, not Quantity We need to Develop and Maintain Professional Standards, Not Only With Our Served Agencies But With Each Other

10. Recruitment Style “Group recruitment" Presentations and meetings Posters and flyers Mass emails Web

11. Recruitment Style (continued) “One-on-one” targets individuals. One-on-one meetings Individual phone calls emails Tabling at events (HAM swaps, AES)

12. Recruitment Style (continued) Identify Prospects Important! Sign in sheets for contact info Flyers. Attend other organizations' meetings Solicit other organization’s leaders Follow up with prospects!

13. Targeting Determine who is best ‘Fit’ for Group Set Goals Brainstorm!

14. One-On-One Contact Listen Personalize Communication. Speak In Their Language Ask and Reach out Record and Remember ideas

15. Tap Into Peoples Interests Personal Interests breeds involvement Tap into a recruit’s interest

16. Human Touch The Golden Rule! Give value and receive value Solicit feedback Have fun!

17. Increasing Turn Out Reminder emails Another Opportunity to connect. Discover any barriers to attending.

18. Be An Eternal Optimist Attitude is 90 percent of life Each Challenge is a lesson Enjoy every day Laugh or Make laughter

19. Recruitment Every day is a recruitment opportunity Schools—all grades Churches Community groups Sky’s the limit You tell me

20. Final thoughts You have the talent of persuasion Never lose your childhood curiosity. Never miss an opportunity to speak in front of a group. Push the envelope Set 2010 recruitment goals and meet them Thanks for being so GRAPE!