1. America Recycles Day SM Making a Difference Every Day Highlights of ARD 2010 Outlook for ARD 2011 January 2011

2. America Recycles Day Overview Community-driven national celebration event founded in 1997 Only nationally recognized day dedicated to promoting and celebrating recycling in the United States One of the country’s top environmental events Stockholm School Poster Contest, IL

3. Educating and Encouraging Recycling – ARD 2010 1,819 event organizers 13,771 groups involved 2,039 events registered 2,000,000 participants Anchorage Flash Mob Elementary School, NC

4. Thousands of Celebrations Held Across the Country

5. Engaging the Public From Flash Mobs and Blogs… to Billboards and Beaches Kids Billboard Contest, GA Pledge Signing, VA Sand Sculpture, FL Recycling Collection, IN Flory Academy Pledge Drive, CA

6. ARD Event Highlights – ALASKA Anchorage Recycles Day Flash Mob 150 recyclers and 2,000 festival goers danced to the tune of Jack Johnson’s “Reduce, Reuse, Recycle!” Learn About Recycling - Win a Bike! Recycling awareness was raised at three Anchorage Safeway stores. Informative recycling brochures were provided. Over 1,000 residents entered to win a Mountain Bike. ARD items, brochures and posters were given away and questions about recycling in Anchorage.

7. ARD Event Highlights – INDIANA Shoe Recycling Collection The successful shoe collection event held in Johnson County included participation from county schools, Franklin Parks & Recreation Department and Greenwood City Building. 109 45 lb. bags of shoes were collected. Schools Collect Recyclables The Carmel Clay Schools hosted a week-long recycling promotion campaign with daily announcements, lesson plans, videos, and recycling drives. Three 53 foot semi-trailers (150,000 pounds) of electronics, paint, lawn mowers and mattresses were collected for recycling.

8. ARD Event Highlights – OHIO Mixed Paper Recycling Competition 25 Akron Public Schools competed to see who could recycle the most paper per student. “The Green Council,” a group of science teachers from various Akron Public Schools, Keep Akron Beautiful hosted the paper recycling competition PSAs and pizza parties fueled the competition and a total of 35 tons of paper, magazines and cardboard were recycled in November. In addition to ARD support, the campaign was supported by a grant from the American Paper and Forestry Association. The grant was used to gain additional local sponsors as well.

9. ARD 2010 Media Coverage October 1 – November 30 Print/online articles: 1,593* Potential viewership: 1,186,350,669* Impression Value: $10,973,743* Broadcast TV mentions: 493 ** Viewers: 1.23 million Impression Value: $573,689 Magazines: 7+ million circulation National Web site traffic: 35,000 unique visitors in November Blogs/Social media hits: 800 social media mentions occurred on ARD Source: *Meltwater News/ **TVEyes Monitoring

10. Daily Coverage 2010 1,593 articles

11. Presidential Proclamation- America Recycles Day 2010 “ On America Recycles Day, we celebrate the individuals, communities, local governments, and businesses that work together to recycle waste and develop innovative ways to manage our resources more sustainably. ” ~President Barack Obama

12. EPA Recognition- America Recycles Day 2010 “On America Recycles Day, EPA encourages all Americans to consider their role in creating a healthy environment by being responsible consumers. By making smarter choices, consuming less, and reusing and recycling, each of us can contribute to a healthier and more sustainable environment.” ~ Mathy Stanislaus, EPA Assistant Admin., Solid Waste and Emergency Response.

13. Increasing Visibility

14. ARD 2010 Promotional Materials 1.3 MM promotional pieces distributed

15. Increasing Program Support 2010 Sponsors

16. ARD 2011 - Together More Increase reach and participation by 20% Recycling activism – Prize and Pledge Event in a Box Social Media components

17. For more information: Brenda Pulley Senior Director, Recycling P 202.688.0603 E bpulley@kab.org