1. Go Fish Applying national commercial fishing industry and seafood strategies on a local scale

2. What are our top priorities?

3. Promote What are our top priorities?

4. Promote Preserve What are our top priorities?

5. Promote Preserve Sustain What are our top priorities?

6.  U.S. fisheries Promote, Preserve & Sustain

7.  U.S. fisheries  Wild fisheries Promote, Preserve & Sustain

8.  U.S. fisheries  Wild fisheries  Regional fisheries Promote, Preserve & Sustain

9.  U.S. fisheries  Wild fisheries  Regional fisheries  Local fisheries Promote, Preserve & Sustain

10. Promote

11. Educate Promote

12. Educate Advertise Promote

13. Educate Advertise Network Promote

14. Educate

15.  Create your mantra and repeat it incessantly Educate

16.  Create your mantra and repeat it incessantly  All U.S. fisheries are managed for sustainability Educate

17.  Create your mantra and repeat it incessantly  All U.S. fisheries are managed for sustainability  Tell buyers to ask about country of origin and wild fish Educate

18.  Create your mantra and repeat it incessantly  All U.S. fisheries are managed for sustainability  Tell buyers to ask about country of origin and wild fish  Alaska fisheries already have this reputation — build on that Educate

19.  Create your mantra and repeat it incessantly  All U.S. fisheries are managed for sustainability  Tell buyers to ask about country of origin and wild fish  Alaska fisheries already have this reputation — build on that  Consider carefully any leap into regional branding Educate

20.  Create your mantra and repeat it incessantly  All U.S. fisheries are managed for sustainability  Tell buyers to ask about country of origin and wild fish  Alaska fisheries already have this reputation — build on that  Consider carefully any leap into regional branding  Take advantage of ASMI Educate

21. Advertise

22.  Cater to a variety of consumer learning styles with a broad outreach plan Advertise

23.  Cater to a variety of consumer learning styles with a broad outreach plan  Traditional advertising (print, online, TV, radio) Advertise

24.  Cater to a variety of consumer learning styles with a broad outreach plan  Traditional advertising (print, online, TV, radio)  Events Advertise

25.  Cater to a variety of consumer learning styles with a broad outreach plan  Traditional advertising (print, online, TV, radio)  Events  Social media Advertise

26.  Cater to a variety of consumer learning styles with a broad outreach plan  Traditional advertising (print, online, TV, radio)  Events  Social media  Don’t be afraid to try something new Advertise

27. Network

28.  Use the locavore movement as a model Network

29.  Use the locavore movement as a model  Encourage fishermen to be vocal Network

30.  Use the locavore movement as a model  Encourage fishermen to be vocal  On the docks Network

31.  Use the locavore movement as a model  Encourage fishermen to be vocal  On the docks  At farmer’s markets Network

32.  Use the locavore movement as a model  Encourage fishermen to be vocal  On the docks  At farmer’s markets  Via social media Network

33.  Use the locavore movement as a model  Encourage fishermen to be vocal  On the docks  At farmer’s markets  Via social media  Via traditional media Network

34.  Use the locavore movement as a model  Encourage fishermen to be vocal  On the docks  At farmer’s markets  Via social media  Via traditional media  Tell the stories of fishing families Network

35. Preserve

36. Fishing grounds Preserve

37. Fishing grounds Access to quota Preserve

38. Fishing grounds Access to quota Use of gear types Preserve

39. Sustain

40. Fishing stocks Sustain

41. Fishing stocks Fishing communities Sustain

42. Fishing stocks Fishing communities Fishing and processing infrastructure Sustain

43. What are our top priorities?

44. Promote What are our top priorities?

45. Promote Preserve What are our top priorities?

46. Promote Preserve Sustain What are our top priorities?

47. Go Fish!