2. The aim of our presentation History Types of advertising Is it good or not? Advertising festivals 130 ages Russian advertising Conclusion Sources of information The aim of our presentation History Types of advertising Is it good or not? Advertising festivals 130 ages Russian advertising Conclusion Sources of information

3. Content In our report we want to discuss the problem of the interaction between advertising and society. We want to answer the question what the advertising is. Is it a motor of the trade, original art form or a legal lie?

4. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

5. Content

6. History XIX century

7. Content History XIX century An early advertising success story is that of Pears Soap. Thomas Barratt married the woman from the famous soap making family and realized that they needed to be more aggressive about pushing their products if they were to survive. He launched the series of ads featuring cherubic children. And soon their soap became a brand. Thomas Barratt is considered to be the father of modern advertising.

8. Content History XIX century The advertising expansion was in England in the XIX century. In the picture the whole house is covered with advertising posters.

9. Content History XIX century The advertising of the"Moulin Rouge" created by French artist A.Toulouse- Lautrec.

10. Content History XIX century The advertising of the bicycle created by Czech artist Alphonse Maria Mucha.

11. Content History XIX century Advertising poster of medicine.

12. Content History XIX century XIX century The advertising poster of Russian corporation “New Bavaria” by artist I.Bilibin.

13. Content History 20th century The year 1903. The prima of New-York opera advertises coca-cola. Kellogg’s corn flakes,1915 Jell-o America’s most famous desert,1924 “Advertising is the greatest art form of the twentieth century.” Marshal McLuhan, Canadian writer(1911-1980)

14. Content History 20th century This advertisement made in 1984.It shows the original mobile music gadget Mateus rose-the enchanting pink wine,1968 Ads of C.Dior, 70s

15. Content History 20th century Russia,USSR 20th century Russia,USSR The advertisement of watch “Vostok”.USSR Moscow Ads poster, 1900 A.Rodchenko, text of V. Mayakovsky,Ads of galosh

16. Content History 20th century 20th c entury VIDEO1VIDEO1 VIDEO2VIDEO2 "If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising." -Franklin D. Roosevelt

17. Types o f adverti s ing Content billboards flyers rack cards radio, cinema and television ads web banners human directionals bus stop benches Print advertising Web ads Street ads

18. Print advertising Print advertising Content

19. Print advertising Print advertising Content

20. Print advertising Print advertising Content

21. Print advertising Print advertising Content

22. Print advertising Print advertising Content

23. Print advertising Print advertising Content

24. Street ads

25. Content Street ads

26. Content Street ads

27. Content Street ads

28. Content Street ads

29. Content Street ads

30. radio, cinema and television ads Content

31. web ads Content

32. Attitude towards advertising

33. Content The arguments for advertising The arguments against advertising Advertisements try to influence our emotions by making us buy things we do not need or want. And Sometimes It makes us nervous Advertisements try to influence our emotions by making us buy things we do not need or want. And Sometimes It makes us nervous Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment. Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment. "In our factory, we make lipstick. In our advertising, we sell hope." -Peter Nivio Zarlenga

34. Content. Although the festivals also include seminars, workshops and social events for people in the advertising industry, the main task of the festivals is to present the awards for the advertisements and advertising campaigns adjudged the best of the year. Advertising Festivals

35. 130 ages Russian advertising Content Russian ads was 130 in 2008. More and more Russian boomers are worried about lack of interesting ideas in visuals and outdated legislation is a problem,too. The greatest changes are going to happen in 2015. Russia will provide digital TV then. Russian ads was 130 in 2008. More and more Russian boomers are worried about lack of interesting ideas in visuals and outdated legislation is a problem,too. The greatest changes are going to happen in 2015. Russia will provide digital TV then.

36. Content Conclusion Advertising is the great industry. It can be beautiful, interesting, funny, creative or silly and bad looking. It annoys or helps what to choose.

37. Content Sources of information http://www.mediaknowall.com/Advertising/history.html http://www.reklama130.ru/ http://news.ntv.ru/ http://www.epica-awards.com/pages/epica.html http://www.goldendrum.com/ Thank you for your attention!