1. Rhetoric of the op-ed page
Erwc Module 2

2. “Three ways to Persuade”
Activity 1: Getting Ready to Read
Consider the title and the subheads in the article “Three Ways to Persuade” by John R. Edlund. What is this article about? What do the three terms “ethos,” “logos,” and “pathos” mean? Now read the whole article, thinking briefly about the discussion questions at the end of each section. Then, move on to the QUICKWRITE.

3. “Three ways to Persuade”
Quickwrite:
Think of something you tried to persuade a parent, teacher, or friend to do or believe. It might have been to buy or pay for something, to change a due date or a grade, to change a rule or decision, to go somewhere, or some other issue. What kinds of arguments did you use? Did you use logic? Did you use evidence to support your request? Did you try to present your own character in a way that would make your case more believable? Did you try to engage the emotions of your audience? Write a short description of your efforts to persuade your audience in this case.

4. “Three ways to Persuade”
discussion
Do people use Aristotle’s concepts of ethos, logos, and pathos every day without thinking about it? Can you think of some examples?
Do these concepts apply to politics and advertising as well as person- to-person persuasion? Can you think of some examples?
Are there other means of persuasion that Aristotle did not discuss?

5. Ethos ~ logos ~ pathos
Activity 2. For each term answer the following questions:
What do these terms mean to you?
Should we use the Greek word, or is there an English word that means exactly the same thing?
Look at the discussion questions for each section. Are Aristotle’s three terms relevant to your own writing?

6. Activity 3: Exploring the Concept of “Persuasion”
The article is called “Three Ways to Persuade.” Aristotle says that the art of rhetoric is the art of “finding the available means of persuasion.”
What does it mean to persuade someone? Is it the same as “convince”?
In the dialogue called Gorgias, Plato has the famous sophist (=rhetorician) Gorgias define rhetoric as “the art of persuasion in courts of law and other assemblies about the just and unjust” Plato then has Socrates ask Gorgias, “Which sort of persuasion does rhetoric create in courts of law and other assemblies about the just and unjust, the sort of persuasion which gives belief without knowledge, or that which gives knowledge?” Gorgias answers, “Clearly, Socrates, that which only gives belief.”
This exchange leads to some important philosophical questions:
What is the difference between “knowledge” and “belief”? One way of thinking about this is to take a current controversial event such as murder, a scandal, a celebrity divorce, or other prominent news item and fill out a box with four quadrants labeled like this:
What I know:
How I know it:
What I believe:
Why I believe it:

7. Activity 3
Is “proving” different from “persuading”? Does proving lead to knowledge while persuading leads to belief? How do we “prove” that something is true? Are there some notions that we believe strongly, even though we can’t prove them?
What is the difference between what is certain and what is probable? If, as in a courtroom, the jury decides that something has been proved “beyond a reasonable doubt,” does that mean that it is certainly true or merely highly probable? Are we persuaded only by what is certain or sometimes by what is probable, in that it is likely to be true, or that most people would agree that it is true?
In the dialogue mentioned above, Gorgias says that rhetoric is about the “just and unjust.” How would you distinguish a “just” action from an “unjust” action? (The word “just” here is related to the word “justice”)

8. “A Change of Heart about Animals” Activity 4: Surveying the test
Look at the article “ A Change of Heart about Animals” by Jeremy Rifkin. Think about the following questions:
Where and when was this article published?
Who wrote the article? Do you know anything about this writer? (Hint: Look at the end of the article.) How could you find out more?
What is the subtitle of the article? What does that tell you about what the article might say?
The article was published on the editorial page. What does that mean?

9. Activity 7 Reading for understanding
Now that you have read Rifkin’s article once, answer the following questions:
Which of your predictions turned out to be true?
What surprised you?
What does Rifkin want readers to believe?
What are some of the things people believe humans can do that animals cannot? How does Rifkin challenge those beliefs?
What authorities does Rifkin use to support his case?
What action does Rifkin want readers to take?
How does Rifkin organize his essay? Is it an effective organization?

10. Activity 7a
Quickwrite: Explain your understanding of the Aristotelian categories of ethos, logos, and pathos, and identify examples of these in the Rifkin article.

11. Activity 8 Considering the structure of the text
Now that you have read and discussed the content of the Rifkin essay, you are ready to begin analyzing its organizational structure. First, divide the text into sections:
Draw a line across the page where the introduction ends. Is the line after the first paragraph, or are there more introductory paragraphs?
Divde the body of the essay into sections on the basis of the topics addressed.
Draw a line where the conclusion begins. Is it the last paragraph, or does it begin before that?

12. Activity 8 Considering the structure of the text
You are now ready to begin a process called “descriptive outlining”:
Write brief statements describing the rhetorical function and content of each paragraph or section.
What does each section do for the reader? What is the writer trying to accomplish?
What does each section say? What is the content?
After making the descriptive outline, ask questions about the article’s organizational structure:
Which section is the most developed?
Which section is the least developed? Does it need more development?
Which section is the most persuasive? The least?
From your work charting the text, what do you think is the essay’s main argument? Is it explicit, or is it implicit?