1. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 1 Planning, Writing, and Completing Oral Presentations

2. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 2 From The Real World When you speak before an audience, have some fun with it. Stop concentrating on “Will they like me?” and instead focus on “What will they gain from hearing me?” Leanne Anderson, Owner Anderson Business Resources

3. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 3 The Three-Step Process Flow of the Message Planning 1 Planning 1 Writing 2 Writing 2 Completing 3 Completing 3 Substance of the Message

4. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 4 Planning Speeches and Presentations Determine the Purpose Determine Adapt the Message MessageGatherInformationGatherInformation Analyze the Audience Analyze

5. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 5 Common Purposes of Business Presentations InformInform MotivateMotivate PersuadePersuade EntertainEntertain PresentationContentPresentationStyle Audience Members

6. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 6 Writing Oral Presentations Audience Purpose Organizing the Message Organizing Composing the Body Composing Creating the Introduction Introduction Writing the Conclusion Conclusion

7. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 7 Organizing the Message Define the Main Idea Limit the Scope Prepare the Outline Choose the Style AudiencePurpose Audience Message Choose the Approach

8. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 8 Oral Presentations Opportunities On-the-Spot Feedback Immediate Modification Nonverbal Reinforcement Challenges Maintaining Control Guiding the Audience Shifting Topics

9. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 9 ArouseInterest Preview the Presentation BuildCredibility Introducing the Message

10. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 10 Limit the Main Points Engage the Audience Connect the Ideas Composing the Message

11. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 11 Restate the Main Points End on a Strong Note Describe the Next Steps Concluding the Message

12. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 12 Completing Speeches and Presentations Evaluate the Message Develop Visual Aids Master the Delivery

13. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 13 Using Visual Aids ContentSetting Audience Purpose Clarify Main Points ImproveLearningAddVariety CreateInterest

14. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 14 Types of Visual Aids Overhead Transparencies Electronic Presentations Chalkboards/Whiteboards Flip Charts 35-Millimeter Slides

15. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 15 Types of Visual Aids Product Samples Scale Models Audiotapes Film Strips and Movies Television and Videotapes

16. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 16 Advantages of Transparencies Inexpensive Easy to Use Simple to Create

17. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 17 Disadvantages of Transparencies Lack of Flexibility Fragile Format Overhead Projectors

18. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 18 DisadvantagesDisadvantagesAdvantagesAdvantages Electronic Presentations Multimedia Flexibility and Portability Technique Over Content Overuse of Special Effects Real-Time Data SpecializedEquipment

19. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 19 Creating Effective Slides Content and Graphics Consistency Design Elements Special Effects Simplicity Readability

20. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 20 Choosing a Color Scheme Stimulate emotions Recognize cultural differences Limit color selections Use contrasting colors Adjust to room light Order colors from dark to light

21. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 21 Additional Design Considerations BackgroundDesigns Fonts and Type Styles

22. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 22 Animation and Special Effects HyperlinksHyperlinksTransitionsTransitionsBuildsBuilds

23. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 23 Charts or Diagrams Charts Copies of Slides Copies MagazineArticlesMagazineArticles Brochures and Pictures Brochures CompanyReportsCompanyReports Lists of Websites Lists Creating Effective Handouts

24. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 24 Mastering Your Delivery MemorizingMemorizing ImpromptuSpeakingImpromptuSpeaking ReadingReading Speaking From Notes Speaking Audience Subject Matter

25. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 25 Preparing to Speak Practice Your Delivery Know the Location Adapt the Content Know the Material

26. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 26 Building Your Confidence Think PositivelyThink Positively Visualize SuccessVisualize Success Take a few deep breathsTake a few deep breaths RehearseRehearse Prepare Extra MaterialPrepare Extra Material Don’t PanicDon’t Panic Keep GoingKeep Going Focus Outside YourselfFocus Outside Yourself Get ComfortableGet Comfortable Be PreparedBe Prepared

27. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 27 Appearing More Confident Get Control At the Start Watch Your Posture Vary Facial Expressions Maintain Eye Contact Use Appropriate Gestures Control Your Tone of Voice

28. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 28 Presenting the Visuals Highlighting Changing Pointing OverheadTransparenciesOverheadTransparenciesElectronicSlidesElectronicSlides Discussing

29. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 29 Answering Questions Focus on the Questioner Questioner Control the Situation Control MotivateQuestionsMotivateQuestions RespondAppropriatelyRespondAppropriately MaintainSelf-ControlMaintainSelf-Control Conclude the Speech Conclude

30. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 30 Real World Applications If you are giving an oral presentation of a company product, what three attention- getters might you use to enliven your talk? Let’s discuss!

31. © 2005 Pearson Education Canada Inc Business Communication EssentialsChapter 12 - 31 Real World Applications How do you use design elements and special effects to persuade an audience? Is it ethical to do so? Let’s discuss!