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ADVERTISING (Appeals and Tones) STRAIGHT-FORWARD ADS: What the product is, what it does, how much it costs, where you can buy it. Many newspaper ads are.

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Presentation on theme: "ADVERTISING (Appeals and Tones) STRAIGHT-FORWARD ADS: What the product is, what it does, how much it costs, where you can buy it. Many newspaper ads are."— Presentation transcript:

1 ADVERTISING (Appeals and Tones) STRAIGHT-FORWARD ADS: What the product is, what it does, how much it costs, where you can buy it. Many newspaper ads are of this type, not trying to influence the reader only giving him information.

2 ADVERTISING (Appeals and Tones) SPECIAL OFFER: The consumer is offered a money-saving coupon, a free price, or a chance to win a contest. Many states have restrictions of these offers, and the Federal Government has investigated some of the contests. (Is it better to buy a product because you know it is good, or to buy it because of something else you get with it?)

3 ADVERTISING (Appeals and Tones) EYE APPEAL: EYE APPEAL: a photograph shows how good the product looks, in order to suggest how good it tastes, smells or feels. My wife says McDonalds is da bomb!!!! http://www.youtube.com/watch?v=_uHvis6XuKg&f eature=related http://www.youtube.com/watch?v=_uHvis6XuKg&f eature=related

4 ADVERTISING (Appeals and Tones) HAPPY FAMILY APPEAL: the message used to sell cleaning products and foods is often: “your family will be healthy and happy if you use our product. Show how much you love your husband and kids by cleaning your floors with our product or giving them the vitamins in our bread.” http://www.pinesol.com/html.php?gclid=CPOsoN2TgqkCFRNrg wodvW7LTg#/explorer/the-entire-line http://www.pinesol.com/html.php?gclid=CPOsoN2TgqkCFRNrg wodvW7LTg#/explorer/the-entire-line

5 ADVERTISING (Appeals and Tones) “AN EXPERT SAYS…….” Since chefs are experts about food, people will trust one of them recommending a brand of peas.

6 ADVERTISING (Appeals and Tones) BANDWAGON APPEAL: The message is: “Our product is so good that everyone buys it. You should too.” If a product is very popular, does that necessarily mean it is good? Everyone else is using the product, why don’t you? Join the gang!

7 ADVERTISING (Appeals and Tones) HERO ENDORSEMENT: These ads are designed to make you feel that if you use the product, you will become like the well-known person who endorses the product. http://www.youtube.com/watch?v=IpfzaqIuR34

8 ADVERTISING (Appeals and Tones) SNOB APPEAL: This is a kind of reverse of the Bandwagon Appeal, with the message, “buying our product will make you better than everyone else especially since other people can’t afford it.” If you use the product you will be one of those who “made it”,one who uses only the best, one who has climbed the ladder of success. That you have good taste. By using this product, you show that you’re the kind of person who enjoys, the finer things of life, that you’re really “cool” and relaxed about yourself.

9 ADVERTISING (Appeals and Tones) YOUTH APPEAL: These ads sell products to people who are young, of wish they were by suggesting that the product to people. Rock music, rap, and other popular music and latest slang are often used in these ads. http://www.youtube.com /watch?v=OEQzJRRIXKs http://www.youtube.com /watch?v=OEQzJRRIXKs

10 ADVERTISING (Appeals and Tones) SYMBOLS: A symbol in advertising is a quick way to get a message across. http://www.youtube.com/watch?v=jlXRengzZoc http://www.youtube.com/watch?v=BOM1k4oLGJU&feat ure=related http://www.youtube.com/watch?v=BOM1k4oLGJU&feat ure=related

11 ADVERTISING (Appeals and Tones) SOMETHING NEW: Something new can be added to a product to make it better, or to make it sound better. http://www.youtube.com/watch?v=Z2pBRokrj94&featur e=related http://www.youtube.com/watch?v=Z2pBRokrj94&featur e=related

12 ADVERTISING (Appeals and Tones) HUMBLE APPROACH: By admitting that your product is not the best, or is not the more popular, you can attract attention to your ad, and you can help convince the viewer that you are doing everything you can to make your product better. http://www.youtube.com/watch?v=AH5R56jILag

13 ADVERTISING (Appeals and Tones) STATISTICS: Often a good way to sell a product. (How are these surveys carried out? Can you trust the company that manufactures the product to give honest results? Would the company mention a survey that showed unfavorable results?)

14 ADVERTISING (Appeals and Tones) ECOLOGY/PUBLIC SERVICE: Some products are advertised as causing less damage to the environment than others. Sometimes the company tries to win favor by the good things it does, sponsoring drug-abuse programs in the schools, helping its employees improve their standard of living through medical insurance, since the viewer may decide to do business with a company that seems to care about more than just making a profit. http://www.youtube.com/watch? v=Wq58zS4_jvM http://www.youtube.com/watch? v=Wq58zS4_jvM

15 ADVERTISING (Appeals and Tones) SEX APPEAL: Used to sell everything!! http://www.youtube.com/watch?v=I79Jm gb8nyw http://www.youtube.com/watch?v=I79Jm gb8nyw

16 ADVERTISING (Appeals and Tones) HUMOR: A way to make people have good feelings about a product, or at least to get them to watch or read an ad. Some humorous ads have become famous, although their effectiveness in selling products has been questioned. http://www.youtube.com/watch?v=hpjaOUjUP Uc&feature=related http://www.youtube.com/watch?v=hpjaOUjUP Uc&feature=related http://www.youtube.com/watch?v=i0V6c1rzTsQ&fe ature=related http://www.youtube.com/watch?v=i0V6c1rzTsQ&fe ature=related http://www.youtube.com/watch?v=d- HHZPPA_gc&feature=related http://www.youtube.com/watch?v=d- HHZPPA_gc&feature=related

17 ADVERTISING (Appeals and Tones) PEER APPOVAL: If you want more friends, who like you better, and want to have more fun, then use the product.

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