1. 1 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx Strategic Analytics Michael Hockford, Director 540-446-2404 mhockford@alteryx.com

2. 2 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx, LLC is dedicated to creating technology that lets people easily invent smart and extensible solutions to business problems. We seek to inspire ingenuity in our customers and employees by bringing freedom, flexibility and creativity to generating insightful business intelligence. Founded in 1997 delivering web-based solutions Delivering Agile Business Intelligence software Who is Alteryx?

3. 3 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. What are the most important decisions your company will make next year? Strategic Planning: What project do we prioritize? CEO: is this the next, best strategy? Logistics: How and do we cordinate? Recruits: how can we retain and grow our base? Strategy: do we need to acquire or partner? CFO: how can we mitigate risk? Driving more efficacies Expanding with confidence

4. 4 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Lots of internal sources Lots of external sources Making these strategic decisions is hard Logistics Buying patterns Recruiting Engineering data Supply Spatial Un-Structured Content Structured Data Social Information Geographic Data Weather Patterns Financial

5. 5 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Engineering data Strategic Analytic Apps bring together everything you need for your most important decisions But this requires the ability to: Understand any shape of data Pull in data from any source Define data relationships Keep your data clean & credible Overlay all this different content Visualize relationships between the data Build repeatable analytic apps for specific decisions Unstructured data Structured data Geographic data Industry trends Weather patterns Social data Store data Sales data Buying patterns Product data Marketing data Financial data

6. 6 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Traditional BI stacks can't bring together all the 3 rd party data & Analytic content into one place ‘Traditional Stack’ SCORE CARD Traditional BI Stacks are designed for: Operational analysis Performance reporting Х Integrated 3 rd party data Х Spatial processing Х Analytic apps Historical perspectives Flagging things once they’ve gone wrong Capabilities: Reports Dashboards Complex deployment

7. 7 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. ‘New BI’ SCORE CARD Visualization vendors can’t rapidly ingest and transform different data shapes New visualization solutions are designed for: Visualization of individual data sets Representing data graphically Conveying results to users Capabilities: Graphs Charts Snapshots Х No embedded ETL Х Can’t integrate 3 rd party data Х No spatial processing Х Can’t iteratively design Analytic Apps

8. 8 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. SAS isn’t a process-based analytic experience… It requires PhDs + IT teams to operate SAS SCORE CARD SAS’s heavy stack is designed for: Business Analytics Predictive Analytics Performance Management Х Iterative scenarios Х 3 rd party industry data Х Spatial processing Х Drag-and-drop UI (ease of use) Capabilities: Defined analytics Predictive modeling Heavy deployment stack

9. 9 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx Strategic Analytics: A complete desktop-to-cloud solution built for data artisans. Ingest, cleanse, manage, and overlay any shape of data from any source. Designers Desktop Build your own strategic apps and do iterative analysis -- as many scenarios as you want! Cloud ServicesAnalytic Apps Share your findings, reveal new analytic apps, all in the way that fits your business. Expand with confidence Drive more revenue and make smarter decisions Become a more agile

10. 10 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Personal ETL – pull in any data from any source Agile Database – for handling structured, un-structured, and spatial information Pre-Packaged Industry Content Data Quality Tools Data Management Tools – manipulate data and define relationships Point-and-Click UI designed for data artisans Designer’s Desktop: Pull, manage, and overlay any type of information from any source

11. 11 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Ad-Hoc Analysis and rapid prototype cycles Interactive Charts, Visualization, and Maps to uncover new opportunities Spatial Analysis for geographic context Exhaustive Report Formats and delivery options Analytic Apps Builder to create and share custom analytic Drag-and-Drop wizards Analytics App Exchange – jump start your analytics with pre-built apps Analytic Apps: Build your own apps, do ad-hoc analysis, and iterate to your heart’s content!

12. 12 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Publish & Share Analytics Apps – with full control over access, visibility, and sharing Private Cloud Servers Public Cloud Services Scheduled, Event-Triggered, and Ad-Hoc Analysis Open API and SDK’s Cloud Services: Share your findings and reveal new apps in the way that fits your business “Data artisans publish & share Analytic Apps to the Cloud by themselves – without burdening IT.”

13. 13 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. That’s why so many companies choose Alteryx! Technology Cable/ Broadband Consulting Retail Consulting Telecom Consulting Media Technology Financial Consulting Auto Consulting Other Modling & Analytics Consumer Products Data Marketing Service Providers Data Real Estate Modling & Analytics Government Modelg & Analytics Restaurants

14. 14 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Thank you

15. 15 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx for Retail includes: Demographic and behavioral analysis Localization Consumer profiling and targeting Store clustering Target retailers Product allocation Demand profiling Market and territory optimization Gap analysis WalMart transformed their operations with Alteryx Strategic Analytics for Retail “Alteryx gives more insight to operational performance than I would have previously with Excel or Access.” - Dana Pickup, Senior Manager, Strategy & Analysis Drive more sales from each store Maximize revenue across your network Evaluate markets for gaps Identify oversaturated markets Improve return on marketing Improve forecasting Maximize market share Develop private label brands

16. 16 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx for Telco includes: Predictive Churn Models Coverage Area Maps Covered Population Analysis Hot Spot Analysis Household Coverage Analysis Traffic Load Analysis Advanced Site Screening with Customer Churn Impact Forecasting Consumer Demographics & Profiling Roaming Coverage Analysis Cell Site Tower Backhaul Analysis Cell Tower Area Profiling CenturyLink drives wireless coverage analysis with Alteryx Strategic Analytics for Telco “I got Alteryx, read some of the documentation, wrote a routine, and within minutes I had the same answer that used to take me 14 days.” - Mark Ulrich, Senior Strategic Planner Incorporate OSS, BSS, and engineering data into customer care strategies Create a predictive customer churn model Align marketing with network strengths Make your network data business friendly Pinpoint coverage issues Prioritize new cell sites based on revenue retention and your most profitable customers

17. 17 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx for CP includes: Category analysis Correlation analysis Assortment planning Sales planning Demographic and behavioral analysis Consumer profiling and targeting Demand forecasting Competitive analysis Network planning analysis Capital planning analysis Market potential analysis VF Corporation drives sales for hundreds of brands with Alteryx Strategic Analytics for Consumer Products “Alteryx has allowed us to be more precise and ensure a better level of sales and, therefore, profitability for our key retailers.” - Pat Garvey, Director of RFSM Services Know consumer markets, needs, wants, and lifestyles Target brands to reach a variety of consumer segments across all channels Build a portfolio of brands that deliver value across consumer segments Align marketing with network strengths

18. 18 Alteryx blue and tints for headings and main graphics Secondary palette: For support in charts, graphics, and callouts Accent colors (use sparingly) © 2011 Alteryx, Inc. Confidential. Alteryx for CRE includes: Site evaluation packages Workforce & education analyses Market screening Comprehensive vacancy analysis Void analysis Sister store correlation Competitive analysis Drive time and traffic analysis Market share analysis Target customer analysis Analog site comparisons Advanced site screening with revenue forecasting Marcus & Millichap empowers brokers to become trusted advisors with Alteryx Strategic Analytics for Commercial Real Estate Present and close on more deals Differentiate your broker services Reduce risks in real-estate decisions Help clients make profitable decisions “Alteryx is completely reshaping how we conduct all business for our team and significantly impacting our whole organization...” - John Chang, VP of Research Services Win more deals per broker Develop long-term, predictive views Gain “first mover” advantage Keep your properties occupied