1. Canadians’ perceptions about job satisfaction and career development CERIC CANNEXUS Conference Ottawa, ON January, 25 2011 Co-sponsored by:

2. 2 Agenda Purpose of study and methodology Research highlights Concluding thoughts

3. 3 Role of public opinion research Systematic → Quantifiable → Replicable → Credible Why you need it  Know where target audiences stand on issues – and how it is changing  Test internal assumptions  Distinguish public views from media portrayal  Distinguish public views from stakeholder positions

4. 4 Online survey with representative sample of 1202 adult Canadians (18+). Field dates: November 3 – 11, 2010. Questions covered a broad range of issues, including factors driving job satisfaction, job search tactics, role of parents and perceived value of professional career counselling. Some questions have trend data from a study commissioned by CERIC in 2007. Research methodology

5. Happy… but not feeling the love

6. Most Canadians are generally happy with their jobs… Job satisfaction Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied 31 50 14 5 81 6

7. … and like the people they work with. I like the people I work with 7 Strongly agree Somewhat agree Somewhat disagree Strongly disagree 39 49 9 2

8. 8 Canadians are generally content with their career path, with no plans to move on. Job contentment Total Generally content Hope to move on dk/na 62 33 5 By age 18-2930-4950+ 46 48 32 64 25 70 Hope to move on Generally content

9. 9 Yet, nearly half of Canadians doubt they are being sufficiently rewarded. Satisfaction with rewards and remuneration I don’t feel my efforts are rewarded the way they should be Strongly agree Somewhat agree Somewhat disagree Strongly disagree 18 35 29 17 46 I feel I am being paid a fair amount for the work I do Strongly agree Somewhat agree Somewhat disagree Strongly disagree 21 40 25 14 39

10. 10 Visible minority workers are less convinced they receive the recognition they should. When I do a good job, I receive the recognition for it that I should receive

11. Satisfied workplaces are inclusive workplaces

12. 12 Overall, the Canadian work place is seen as inclusive and free from discrimination… Workplace inclusivity

13. 13 … although visible minority Canadians are less convinced. Workplace inclusivity By visible minority status

14. 14 The more inclusive the workplace, the more satisfied Canadians are with their jobs. Workplace inclusivity and job satisfaction Very inclusive Somewhat inclusive Not very inclusive Not at all inclusive 48 42 24 59 9 58 3 23 Very satisfied Somewhat satisfied

15. 15 I know my goals… but the path???

16. 16 Canadians are fairly optimistic about their career goals. Satisfaction with ability to meet career goals

17. 17 But, few have a clear idea as to how to advance in their organization. Understand what needs to be done to advance Agree strongly Agree somewhat Disagree somewhat Disagree strongly 19 49 19 6

18. 18 Satisfaction with performance management is mixed. Satisfaction with organizational performance management practices

19. 19 Problem managers, and feeling under-appreciated, are top reasons for dissatisfaction. Top reasons why dissatisfied with organizational performance management practices

20. 20 Visible minority Canadians are less convinced it’s a level-playing field. Opportunities for advancement I feel others have better opportunities for advancement Strongly agree Somewhat agree Somewhat disagree Strongly disagree 10 25 37 23 Strongly agree Somewhat agree Somewhat disagree Strongly disagree 16 9 37 23 33 38 9 26 Visible minority Non-visible minority

21. 21 The hunt – popular tools and tactics

22. 22 Most Canadians have tapped into the hidden job market at some point in their career. Importance of the hidden job market

23. 23 Majorities say pro-active tactics are important to securing a new job. Importance of certain tactics and sources when securing a job Very/somewhat important Advertised job sources 81 Employer cold calls (by telephone) Employer cold calls (in-person) Unadvertised job sources Submitting unsolicited resumé Networking 73 59 58 56 42

24. 24 Canadians turn most often to online services and websites for job opportunities, followed by traditional print media. Sites and services used when looking for a job – top mentions Nothing/not looking for work Monster Workopolis Goverment employment websites Employment agencies/job banks Word-of-mouth/networking Printed material/media On-line services/websites 48 30 19 12 8 4 4 8

25. 25 Few Canadians use social networking sites or social media to advance career goals. On-line tools used to advance career goals – top mentions Other Reading blogs Instant messaging Professional networking sites Social networking sites Company website 28 12 9 6 6 19 None/not interested/ Don’t use social media 46

26. 26 A majority of Canadians see the value of a professional career counselling program… Value of professional career counselling program

27. 27 …but fewer are certain they would use one. Certainty of using professional career counselling program

28. 28 Canadians turn primarily to their immediate circle for career advice. Sources for information about careers Most helpful

29. 29 Role of parents

30. 30 A bare majority of Canadian say their parents were supportive of their career development Role of parents in career development

31. 31 Parents can help their children’s career development by encouraging them to succeed and fail, and exposing them to a range of experiences Roles parents can play in children’s career development Top mentions

32. Concluding thoughts

33. 33 In spite of having come through a tough economic year, the majority of Canadians are generally happy with their jobs, and like the people they work with. Despite high job satisfaction numbers, almost half of Canadians doubt they are being sufficiently rewarded for their work efforts. Satisfied workplaces are inclusive workplaces. Visible minority Canadians do not rate them as highly inclusive as their non- visible minority colleagues. Despite high job satisfaction, the hidden/unadvertised job market is active. Social media tools are surprisingly lower on the list of how we find new opportunities. On the career front, younger Canadians appreciate the help and support of their boomer parents. Concluding thoughts

34. Sonya Kunkel Vice President – Public Affairs Environics Research Group Ltd. sonya.kunkel@environics.ca www.EnvironicsResearch.ca