1. News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk 1/3 News International Gutter Ad Spec

2. News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk Eyeblaster Contacts= Account Manager: Glen Willis Email: glen.willis@eyeblaster.com Phone: 0207 759 2382 Creative Support Engineer: Billy Jenkins Email: billy.jenkins@eyeblaster.combilly.jenkins@eyeblaster.com Phone: 0207 759 2379 News International Contacts= News Int contact: Adtraffic@newsint.co.ukAdtraffic@newsint.co.uk Phone: 0207 782 7777 News Int Spec: http://www.niadhelp.co.uk/Pages/pages_sub/online_Sizes_and_Specs.html# http://www.niadhelp.co.uk/Pages/pages_sub/online_Sizes_and_Specs.html#

3. Online Advertising Creative Specifications News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint.co.uk 1/3 News Int Gutter ads are served via the Eyeblaster platform as an Expandable Banner. Two separate ads need to be built, this is because the gutter space to the left and right of the page differs depending on the user screen resolution. Below is the specs for each screen resolution & eyeblaster build specification, FLA Templates can be downloaded from here: http://demo.eyeblaster.com/NewsInt/GutterAd_Template.zip FormatDimensions X & Y & Positioning in pixels File Weight Clickable / Eyeblaster click command DeadlineGeneral Ad Build in Eyeblaster When creating in Eyeblaster Gutter Leader board Flash = SWF Gif or JPG as back up (No Expansion allowed) 728x90 Pixels N/A 39k flash 30k gif/jpg flash files require a back up gif. Yes / EB.Clickthrough ("Expandable"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Please ensure you have installed the latest Eyeblaster Flash Extension Package (MXP) before starting work on the Ads. Please download and install the MXP from the eyeblasterwiz.com homepage. The first keyframe of your movies should be clear of graphics & animation. The following line of code should be placed on the first keyframe …. #include "ebFlashActions.as" Animation can be used and spread over different frames for the duration of the ad. You will need to add the below code to the default flash to call each of the panels automatically: EB.ExpandPanel("Expand_gutter_left"); EB.ExpandPanel("Expand_gutter_right"); Left Gutter Panel Low Resolution. Flash = SWF Dimensions 130x820 Pixels Positioning Left X = -390 Y= -42 100k flash.Yes / EB.Clickthrough ("GutterLeft"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Panel Name in Eyeblaster= Expand_gutter_left Right Gutter Panel Low Resolution. Flash = SWF Dimension 130x820 Pixels Positioning Left = X -738 Y =-42 100k flash.Yes / EB.Clickthrough ("GutterRight"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Panel Name in Eyeblaster= Expand_gutter_right Left Gutter Panel High resolution Flash = SWF Dimensions 290x820 pixels Positioning Left = X -550 Y= -42 100k flash.Yes / EB.Clickthrough ("GutterLeft"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) New International Requirements All gutter ads are subject to prior Editorial approval. Searing, Blood, Gore, Nudity & violence are not permitted. Lead time to News international is 5 working days, Eyeblaster require 2 working days. Any ad supplied outside these guidelines will be at the buyers risk. Panel Name in Eyeblaster= Expand_gutter_left Right Gutter Panel High Resolution. Flash = SWF Dimensions 290x820 pixels Positioning X = 738 Y = -42 100k flash.Yes / EB.Clickthrough ("GutterRight"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Panel Name in Eyeblaster= Expand_gutter_right