1.  Technology can automate almost any process that a human can perform but at what cost?  What, How, Why, Who  Use Case Diagrams - a representation of a user's interaction with the system and depicting the specifications of a use case; A use case diagram can portray the different types of users of a system and the various ways that they interact with the system  Why does it make sense?  What service does your product provide?  Is it a fit for mobility?  How is this task currently performed / what makes it more efficient?  Not-for-profit v. for profit The Case for App Development

2. Define Your Consumer  Internal Customer Facing  Return On Investment [ROI] for the firm from an operational efficiency perspective  ROI from a revenue generation perspective [Licensing Fee’s, Maintenance]  Security / Infrastructure Concerns / Multi-client / Stand-alone application  Device Management / Bring Your Own Device [BYOD]  External Customer Facing  ROI for the firm from an operational efficiency perspective  ROI from a revenue generation perspective [Membership Fee, Function Set, Advertising]  BYOD

3. Items to Consider  How can this product be monetized  Development Estimates / Speed to Market  Return on Investment [ROI]  Determine "by-product" value of your product  Mobile Device Platforms [iOS, Android, Windows, Blackberry]  Total Cost of Ownership [TCO]  IP

4. Phased Approach  Vetting of requirements  Prove financial model  Spread cost development over a period of time / reinvest income into finishing the product offering  Additional product functions

5. Judging Parameters  Clearly define the scope of the App upfront  Define the user base / Who would pay to develop your application and why?  Define the monetization and operational efficiency opportunities  Lead us through the use of the app; point our benefits to the user  Why does it need to be mobile?  Oil and Gas Specific Agenda Correction: 5 minutes to present designs 10 minutes to answer questions