1. Travelling Into the Unknown – Competing in an Uncertain and Fast Changing Future Rohit Talwar - CEO – Fast Future NIHF Tourism Summit – Belfast - March 20 th 2015 rohit@fastfuture.com www.fastfuture.com

2. What we do  Speaking and Moderating Delivering keynote speeches offering inspiring insights into a changing world and how others are responding to the future  Capacity Building / Future Leadership Programs and Events Designing high impact leadership development programs, workshops and events for leaders and decision makers in governments and businesses that encourage new thinking, bring the future to life and enable you to develop new strategies and action agendas  Foresight Research Helping you explore and understand the roadmap of economic, business, scientific, technological, social, political and environmental trends, forces, developments and ideas shaping the future of the sector  Investor Support Advising on emerging sectors, technologies and scientific developments  Consulting Helping you create future strategies, business models and innovations to respond to and create disruptive change  Business Design and Innovation Facilitating development of innovative, future proofed designs for organisations, products, services, processes and customer experiences

3. Contents Presentationp. 4 About Fast Futurep. 67 Image Sourcesp. Background Notes p.

4. What’s your Attitude Towards the Future?

8. When Worlds Collide

9. ‘Future Proofed’ Organisations Work on 3 Horizons in Parallel 4-10+ Years Creating the Future 1-3 Years Search for Growth 1-12 Months Operational Excellence

10. Powerful Forces are Shaping the Future...

11. Making Sense of the Future MasteryMarkets ModelsMagic Management Mindset MuscleMessage / Meaning

12. I am My Data... and it’s Used Poorly

13. Our Technologies are Evolving From the Desktop...

14. ...to Portable and Mobile...

15. ...to Wearable...

16. ...Embedded...

17. ... And Connected to an Immersive Multi-Sensory / Multi-Sensor ‘Internet of Everything’

18. Smell – The oPhone

19. Robot Service Staff – e.g. Botlr

20. Bali – Bitcoin Island?

21. Speed, Clarity and Cost are Key e.g. Superfast Construction Ark Hotel - Dongting Lake - China

22. Alternative Revenue Models E.g. Auctions $5190 (£3088) $14,770 (£8791.50) $136 (£81)

23. Magicians are Creating ‘Wow’ Factor E.g. One Time Insurance Smartphone service One day contracts Premiums start around US$4 E.g: Sports and Leisure Golf (Hole in one protection) Domestic and Overseas Travel

24. Virtual Collaboration Novel and Adaptive ThinkingSocial Intelligence Trans Disciplinarity New Media Literacy Computational Thinking Design MindsetCross Cultural Competency Sense MakingCognitive Load Management

25. Traveller Expectations and the Guest Experience are Evolving Rapidly...

26. Traveller Priorities 56% want a ‘home away from home’ Mobile Self-Service Instant Information Speed Simplicity Personalisation Integration Consistency Location Based Networked Choice Value Proaction Experience Authenticity Control Service Reaction Times Reliable WiFi

27. Traveler motivations will become increasingly fragmented and diverse and harder to segment into clearly definable customer groupings 604 Respondents

28. Hotel guests will expect their stay to be personalized around a set of choices they make at the time of booking or prior to arrival 602 Respondents

29. 590 Respondents By 2020 a new category of co-branded and co-designed ‘signature’ properties will emerge within hotel chain portfolios, providing differentiation and opening up ancillary revenue stream options 590 Respondents

30. By 2020 we will see the emergence of a new breed of unbranded hotel group, offering 'white label solutions'- including sophisticated marketing, very high standards of service and advanced technology support while allowing owners to develop their own brands 595 Respondents

31. Staff and Service Highly trained staff backed up by technology will be key to delivering personalized service and experiences 605 Respondents

32. In the face of intense global competition, the hotel industry will develop a strong focus on strategy and innovation – adopting approaches such as crowd sourcing and open innovation to generate new ideas. 592 Respondents

33. Authentic Experiences

34. Authentic and Offline

35. Cathedral-sized Cave – Homa Chateau, Guilin

36. Crowne Plaza Copenhagen Towers – Solar Power, Geothermal Well, Eco-rooms

37. Inntel Hotel Zaandam

38. Cuboidal Mountain Hut

39. Edgy Social Marketing – e.g. Pinellas, Florida

40. Community Engagement – “I’m an Athenian, too”

41. Romania - Confronting Social Tensions

43. Innovation in Sector Business Models Continues...

44. Hotel Personalisation - Room 77

45. Option Simplification - Hotel Tonight

46. Transparency and Price Guarantees

47. Reverse Auction - Back Bid

48. So Where are the Opportunities?

49. Medical Tourism – e.g. Stem Cell Treatments

50. Dark History – Prague Corruption Tours

51. Emphasize the Stories e.g. Battlesteads Hotel and Observatory

52. Integrated Experiences

53. Hobbyists

54. Tepee Valley

55. Jungle NI

56. Ulster American Folk Park

57. Rural Heritage - Barn Museum, Craigavon

58. Spiritual Pursuits - Tirnony Dolmen

59. Culinary Experiences

60. Best Hotel Awards

61. 1. Create Global Advisory Board and Brand Ambassadors for Reach

62. 2. Conduct Foresight Studies on the Future of Travel, Tourism and Hotels

63. 3. Attract Industry Conventions / Create ‘Must Attend’ Events

64. 4. Raise Your Profile as a Global Partner for Innovation Target Innovators and Industry Sectors

65. 5. Create Challenge Prizes and Global Award Programmes

66. …or be Consumed by them Conclusion - Step into Our Fears…

67. About Fast Future

68. Fast Future Clients Technology, Media and Telecoms 3M BT Cable & Wireless Chloride CIO Connect Etisalat Gartner GE Hibu / Yell / Yellow Pages Hyland Software IBM Intel Microsoft Nokia O2 Orange (EE) Panasonic RIM (Blackberry) Samsung SAP Siemens The BBC T-Mobile twofour54 Vodafone Banking and Financial Services ABN AMRO Actis Alliance & Leicester American Express AXA Chartis Citibank DeutscheBank HSBC ING Group Invesco Investcorp Morgan Stanley Nomura Royal Bank of Scotland Santander Standard Life Professional Services ACCA (Association of Chartered Certified Accountants) Berwin Leighton Paisner Crowe Horwath Deloitte Ernst & Young ILTA (International Legal Technology Association) JLT Group Kennedys KPMG Linklaters Moore Stephens Mott MacDonald Norton Rose Fulbright PwC RSM Tenon Simmons and Simmons Wragge Lawrence Graham & Co Food, Pharmaceuticals and Healthcare Associated British Foods Astra Zeneca Bayer Boehringer Ingelheim Cargill Food Service Network Europe GlaxoSmithKline NHS London NHS West Midlands Novartis Pepsi Pfizer Sara Lee United Biscuits Government and Intergovernmental Defra – Department for Environmental, Food and Rural Affairs DG Connect, European Commission DTCM - Dubai Department of Tourism and Commerce Marketing Dubai Chamber of Commerce Government of Finland Government of Singapore Ministry of Defence (UK) OECD (Organisation for Economic Co- operation and Development) Office of Science and Technology (UK) Saudi Government Singapore National Horizon Scanning Centre UK BIS – Department for Business, Innovation and Skills UK Foreign and Commonwealth Office UK Health Modernisation Agency UK Home Office US Department of Defense

69. Fast Future Clients Commercial and Industrial ACE (Association for Consultancy and Engineering) Ball Corp. BAT California Workforce Association Danaher Corporation DHL Diamond Trading Corporation (De Beers) EdF Electrolux Fitflop Hoover Hyundai IBTTA (International Bridge Tunnel and Turnpike Association) Jardines Laing O’Rourke MAP (Management Association of Pakistan) Marks and Spencer Nakheel Philip Morris Playtex Shell Tata Thames Water Whirlpool Aviation, Travel, Tourism, Hotels, Events Industry Accor ACI (Airport Council International) Aerovista Air Plus Airport Revenue News AMAC Amadeus American Express Business Travel ASAE (Center for Association Leadership) ATAG (Air Transport Action Group) BAE Systems Boeing CANSO (Civil Air Navigation Services Organisation) Center Parcs CTW (Corporate Travel World) EADS / Airbus Emirates FCm Travel Future Travel Experience Europe / Asia / Global Global Airport Development Hurel Hispano ICCA (International Congress and Convention Association) IMEX Intercontinental Hotels IT&CMA (Incentive Travel & Conventions, Meetings) ITB (International Tourism Bourse) MPI (Meeting Professionals International) PATA (Pacific Asia Travel Association) Preferred Hotels Qatar Airways Sabre TFWA (Tax Free World Association) Travelex Travelodge Travelport TTRA (Travel and Tourism Research Association) World Travel Forum Christchurch Airport Edmonton Airport Mumbai Airport Aeroports de Paris Schiphol Airport, Vancouver Airport Wellington Airport Denver Airport Dubai Airport Adelaide Convention Centre Melbourne Convention Centre QEII Convention Centre Qatar Convention Centre Vancouver Convention Centre Abu Dhabi Convention Bureau Athens Convention Bureau Durban Convention Bureau London Convention Bureau San Francisco Convention Bureau Seoul Convention Bureau Sydney Convention Bureau Toronto Convention Bureau Norway Convention Bureau

70. 50 key trends 100 emerging trends 10 major patterns of change Key challenges and choices for leaders Strategic decision making framework Future Scenarios Key futures tools and techniques Designing Your Future - Key Trends, Challenges and Choices

71. Reinventing the Airport Ecosystem Drivers of change Science and technology advances Customer expectations Innovation priorities Strategies and business models Surveys to test ideas and scenarios on a global audience Models for managing tomorrows airport ecosystem http://www.amadeus.com/airlineit/resour ces/reinventing_the_airport_ecosystem/i ndex.html?OADS=78http://www.amadeus.com/airlineit/resour ces/reinventing_the_airport_ecosystem/i ndex.html?OADS=78

72. ILTA Legal Technology Future Horizons Project Key business and legal trends and forces Timeline of emerging technologies and IT developments with high potential legal impact Explores IT’s transformative role in future legal business models and service differentiation Defines strategic business and IT imperatives 6 sponsors - combined desk research, interviews with managing partners, CIO’s, vendors, futurists and technologists, global surveys on the business applications of IT and emerging technologies http://www.iltanet.org/Downloads/LTFH-Report.pdf 200 emerging technology developments http://www.iltanet.org/Downloads/TechTimelineAppendixLTFH.pdf http://www.iltanet.org/Downloads/TechTimelineAppendixLTFH.pdf

73. Futurium - Science and Technology Transformations Shaping the World of 2050 European Commission project Examined 87 potential developments and trends Clustered into 11 overarching future societal themes Content identified through a combination of crowdsourcing via the Futurium web platform, suggestions from the EC, and ideas proposed by our team http://ec.europa.eu/digital- agenda/futurium/http://ec.europa.eu/digital- agenda/futurium/ Futurium

74. ACCA / IMA – 100 Drivers of Change Identifies 100 drivers of change impacting business and the accounting profession Outlines future scenarios for the accounting function Highlights strategic imperatives for business and the accounting function ‘5 minutes on’ executive summary Report: www.accaglobal.co.uk/en/research- insights/accountancy-futures/drivers- change.html www.accaglobal.co.uk/en/research- insights/accountancy-futures/drivers- change.html

75. Hotels 2020 Identifying key drivers of change for the globally branded hotel sector over the next decade Examining the implications for:  Hotel strategy  Brand portfolio  Business models  Customer targeting  Innovation  http://www.amadeus.com/hotelit/ beyond-segmentation.html http://www.amadeus.com/hotelit/ beyond-segmentation.html

76. Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors Future strategies for venues, destinations and agencies Convention 2020

77. Rohit Talwar Global futurist and founder of Fast Future Research. Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents Author of Designing Your Future Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell, numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore. To receive Fast Future’s newsletters please email rohit@fastfuture.com

78. Videos of Rohit Exploring the Future  The World in 2025 - Driving Forces, Global Challenges and Potential Disruptions (35 mins) http://vimeo.com/93302584http://vimeo.com/93302584  Anticipating 2025 - Driving forces, global challenges and potential disruptions (30 mins): https://www.youtube.com/watch?v=kwcLQCIfxpYhttps://www.youtube.com/watch?v=kwcLQCIfxpY  A World in Transition (60 mins): http://www.colliers.com/en-gb/uk/insights/multimedia  Future of Travel (22 mins) http://www.travelmole.tv/watch_vdo.php?id=14300 http://www.travelmole.tv/watch_vdo.php?id=14300  Parallel Revolutions Impacting Global Labor: Bloomberg TV Interview (4 mins): http://www.bloomberg.com/video/parallel-revolutions-impacting- global-labor-talway-T0tJZRX6TpGIxjKShTzv~w.htmlhttp://www.bloomberg.com/video/parallel-revolutions-impacting- global-labor-talway-T0tJZRX6TpGIxjKShTzv~w.html

79. Useful Sources Genetic profiling - https://www.23andme.com/https://www.23andme.com/ X Prize - Breakthrough innovation projects - http://www.xprize.org/http://www.xprize.org/ Google brain uploading - http://digitaljournal.com/article/352787http://digitaljournal.com/article/352787 Brain mapping projects - http://www.technologyreview.com/news/513011/why-obamas-brain-mapping-project-matters/http://www.technologyreview.com/news/513011/why-obamas-brain-mapping-project-matters/ Global Future 2045 (immortality) http://2045.com/http://2045.com/ Human enhancement - http://en.wikipedia.org/wiki/Human_enhancementhttp://en.wikipedia.org/wiki/Human_enhancement Wearable technology – Google Project Glass - http://www.google.com/glass/start/http://www.google.com/glass/start/ Emotiv Epoc Brain-Computer Interface - http://www.emotiv.com/http://www.emotiv.com/ AI Essay Grading Software - http://www.nytimes.com/2013/04/05/science/new-test-for-computers-grading-essays-at-college- level.html?pagewanted=all&_r=0http://www.nytimes.com/2013/04/05/science/new-test-for-computers-grading-essays-at-college- level.html?pagewanted=all&_r=0 Digital / Crypto currencies – –http://www.abc.net.au/technology/articles/2013/09/25/3855973.htmhttp://www.abc.net.au/technology/articles/2013/09/25/3855973.htm –http://en.wikipedia.org/wiki/Cryptocurrencyhttp://en.wikipedia.org/wiki/Cryptocurrency –http://en.wikipedia.org/wiki/List_of_cryptocurrencieshttp://en.wikipedia.org/wiki/List_of_cryptocurrencies Autonomous cars - –http://www.engineering.com/DesignerEdge/DesignerEdgeArticles/ArticleID/6357/Tesla-Working-on-Autonomous-Car.aspxhttp://www.engineering.com/DesignerEdge/DesignerEdgeArticles/ArticleID/6357/Tesla-Working-on-Autonomous-Car.aspx –http://www.popsci.com/cars/article/2013-09/google-self-driving-carhttp://www.popsci.com/cars/article/2013-09/google-self-driving-car

80. Contact Information Email rohit@fastfuture.com Phone+44 (0)7973 405145 Webhttp://www.fastfuture.comhttp://www.fastfuture.com Twitter http://twitter.com/fastfuturehttp://twitter.com/fastfuture Bloghttp://widerhorizons.wordpress.comhttp://widerhorizons.wordpress.com LinkedIn http://www.linkedin.com/in/talwarhttp://www.linkedin.com/in/talwar Past presentationshttp://www.slideshare.net/fastrohithttp://www.slideshare.net/fastrohit Newsletter signuphttp://fastfuture.com/?page_id=13http://fastfuture.com/?page_id=13 Our current charitable campaigns: Charlotte Talwar's fundraising project to build a new toilet block for Sunrise School Ghana http://www.gofundme.com/7gaxho Street Kids International - Helping Street-Active Youth In Ghana Start Businesses https://www.globalgiving.co.uk/projects/help-street-active-youth-in-ghana-start-businesses

81. Background Notes

82. Image Sources