1. © 2013 IBM Corporation Cloud Computing – en ny Service Management udfordring Henning Glegg-Sørensen Cloud Services, IBM September 26 th, 2013

2. 2 © 2013 IBM Corporation On today’s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change. 200 billion 60,000 62% of workloads will be cloud- based cyber attacks every day physical assets with IT intelligence 1 billion consumers will have smartphones

3. 3 © 2013 IBM Corporation New technology is playing a critical role in achieving organizational objectives. 1  Technology factors  People skills  Market factors  Macro-economic factors  Regulatory concerns  Globalization Source: IBM CEO Study For the first time, CEOs identify technology as the most important external force impacting their organizations

4. 4 © 2013 IBM Corporation While the CEO sees technology as key, the CIO and IT face pressures that are rapidly becoming unsustainable. 2000 2005 2010 2013 While overall spending grew 89% from $133B to $252B, management of infrastructure grew at 235% and now represents close to 70% of total Management spend Overall spend +235% +89 % $51B, 38% Source: IDC ManagementServerPower and cooling

5. 5 © 2013 IBM Corporation Fuels investments in INNOVATION Drives need for continuous IT OPTIMIZATION OPTIMIZATION INNOVATION Today’s Leaders are Leveraging Cloud to Balance Optimizing their Existing Systems with Innovation

6. 6 © 2013 IBM Corporation The Economics of Computing are Changing Rethink IT Reinvent business Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways Lower costs and efficiency of systems of record Transformation and innovation in new modes of engagement  Improve operating dexterity  Reinvent client relationships  Provide new profit opportunity  React with agility  Speed innovation  Improve economics

7. Value delivered Change management Test provisioning Install database Install of operating system Provisioning environment Design and deploy business applications From traditional To cloud Months Weeks 1 day ▄ Months Days or hours 20 minutes 12 minutes 30–60 minutes 51% cost savings Days/Weeks “Our commitment to informed decision making, led us to consider private cloud delivery of Cognos via Cloud, which is the enabling foundation that makes possible +$20M savings over 5 years.” – IBM Office of the CIO Cloud: creating and delivering IT services 7

8. 8 © 2013 IBM Corporation Two major application deployment models have emerged in cloud adoption Scalable Virtualized Automated Lifecycle Heterogeneous Infrastructure Cloud Enabled Elastic Multi-tenant Integrated Lifecycle Standardized Infrastructure Cloud Native + Existing Middleware Workloads Emerging Platform Workloads Compatibility with existing systems “Systems of Record” Exploitation of new environments “System of Engagement” Softlayer SCE+

9. 9 © 2013 IBM Corporation Adoption patterns are emerging for successfully beginning and progressing cloud initiatives Cut IT expense & complexity through a cloud enabled data center Accelerate time to market with cloud platform services Gain immediate access with business solutions on cloud Innovate business models by becoming a cloud service provider

10. 10 © 2013 IBM Corporation Common Open Standards Technology and Industry Ecosystem Deploy Design Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Consume Enables private/hybrid cloud service delivery and management Cloud Enablement Technologies Secure and scalable cloud managed services platform Managed Cloud Services Pre-built cloud SaaS business applications and solutions Cloud Business Solutions SmartCloud capabilities are built on common platform, with a commitment to open standards.

11. 11 © 2013 IBM Corporation A global hosting leader Top 100,000 Sites By Hosting Provider Source: Hostcabi.net Customers21,000 in 140 countries Devices100,000 Employees685 Data centers13 Network PoPs17

12. 12 © 2013 IBM Corporation A working definition Cloud (n) On-demand compute with consumptive billing On-demand Rapidly provisioned services Compute Servers, network, storage, firewalls, ancillary services Consumptive billing Turns traditional fixed IT costs into variable – monthly or hourly Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases For broadest applicability, user-selectable levels of performance and isolation are required

13. © 2013 IBM Corporation IBM Global Technology Services 13 Move lower tier’s production workloads and test & development to the Cloud … Cloud via IBM Softlayer (a possible solution) Free trial in one month http://www.softlayer.com/info/free-cloud

14. 14 © 2013 IBM Corporation A better platform Unified architecture with common management and programming interfaces Common command and control interface across a unified architecture Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API All deployed on-demand and provisioned in real-time Ideally suited to big data deployments, high I/O and latency-sensitive apps

15. 15 © 2013 IBM Corporation Standardized, modular infrastructure One platform, myriad solutions to serve a broad range of customer requirements for performance, isolation Highly flexible architecture One platform for public cloud servers, private clouds, bare metal servers Complete integration Unified systems management & API Technology-neutral platform Support for broad range of operating systems, virtualization platforms Build hybrid, distributed, high- performance architectures and manage from a single pane of glass Pay by the hour or the month for a truly variable IT operations model x86 Server Bare Metal Private Clouds Virtual Servers Public Clouds Hybrid Clouds ?

16. 16 © 2013 IBM Corporation Robust, full-featured API – Application Programming Interface Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP & XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support Functions include: Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring

17. 17 © 2013 IBM Corporation Service portfolio

18. 18 © 2013 IBM Corporation 21,000 leading-edge customers* Social Software as a Service Mobile & Communications Marketing and Digital Media Enterprise Hosting & Service Providers Games and Entertainment Platform as a Service BumpVoxerInstapaperYelp * SoftLayer references

19. 19 © 2013 IBM Corporation

20. 20 © 2013 IBM Corporation Global footprint 13 data centers 17 network PoPs Global private network 100,000 SERVERS 21,000 CUSTOMERS 22,000,000 DOMAINS

21. 21 © 2013 IBM Corporation High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services Triple-network architecture