1. v1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd Internet marketing to develop Skills based Business Download file & tips for using Skills Market Makers…on the web

2. v1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd Marketing objectives How to market our businesses Identifying “skill based” opportunities Winning ways to find customers Using web based Market Makers  Respond to opportunities : Submit CV  Follow up with phone call or email.  Develop relationship if possible…look for quality contacts & useful meeting opportunities Contract  Project : by business technology / change management  Consider PRINCE2 Foundation….possibly Practitioner later  Interim  Review on their merits – can be too much like employment  SMEs – Can be Business Support Proposals Developing products & services  Example : training services The punch line…..  ……A FAVORITES FILE FOR “VIRTUAL” MARKET MAKERS

3. v1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd The right pitch in skills based business Personal skills….usually a CV is the driver  Project oriented  Rich in key words for search engines Fee rates – per hour or day – we will discuss range Best ways to operate- Large Corporate or SME What works in practice – the comfort factor Key words in marketing & selling Networking – look for overlapping quality relationships Personal observations

4. v1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd List of Market makers - example extract Download from http://www.proofsouth.co.uk/http://www.proofsouth.co.uk/ Enquiries to: twilson@proofsouth.co.uk This list is one I have developed over 5 years or so whilst doing business in the area. It is generic but has a Finance / IT / Change management slant as this is the Proofsouth specialism. The I-Profile is a standardised market tool. Notes on navigation on following slide

5. v1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd Navigation, approach & follow up Some sites generic & other specialist Generic: Monster Specialist: Oracle recruitment Navigation & approach…generally Contracts Registration & CV submission  Qualifying activities eg. Email exchange, personal telecons  Establish relationships END …Please download - Hope this works well for you