1. Ict & Tourism for development1 December 2005 E-Tourism: The way forward http://etourism.unctad.org

2. Ict & Tourism for development1 December 2005 l The world’s ‘largest industry’, a pillar of economic sustainable development (Foreign currency, employment) specially for LDCs l One of the few possible and sustainable means of economic diversification and source of wealth for the LDCs l Minimizing leakages and maximizing the linkages encourage the development and participation of local SMEs. Increased participation through ICT networks. Increased participation through ICT networks. l Bridging the digital divide brings additional freedom and greater autonomy to destinations, assisting them to reorganize their market. l A tremendous opportunitynormous impact of ICTs in market structure, business environment and consumer behavior. l A tremendous opportunity: enormous impact of ICTs in market structure, business environment and consumer behavior. Tourism is product i nformation ( i.c.t) and opportunity Service-oriented International Heterogeneous Intangibility Perishable Tourism Context

3. Ict & Tourism for development1 December 2005 ShorterFrequentindependent Custom i zed Thematic Web Last-minute Zapping DEMAND on line l l Explosion of connectivity l l Direct and differentiated access to tourist (segmentat i on) l l New competitors (e-mediaries) & new business models l l Channel & price competition l l New products SUPPLY Context

4. Ict & Tourism for development1 December 2005 ShorterFrequentindependent Custom i zed Thematic Web Last-minuteLDCs and developing countries still kept out of the competition or information windows Zapping SUPPLY DEMAND A B Context

5. Ict & Tourism for development1 December 2005 Internal Leakages: import component, royalty payments. External Leakages: control of i nflows and outflows by vertically integrated operators. Invisible Leakages: tax evasion, non-sustainable use of destination resources. Context I.C.T - leakages + linkages

6. Ict & Tourism for development1 December 2005 1. Capacity building and integration of SMES and local communities 2. To strengthen organizational and functional linkages between public and private actors through participative, decentralized and commercial approach 3. To contribute to development of brand and building of confidence 4. To reduce promotional costs 5. Contribute to the increase of levels of freedom, the autonomy of destinations, market share and acces to new customers (languages) 6. To attract investors through an emerging new demand 7. To instil national and regional sustainable tourism development in particular through triangular co-opetition mechanisms Towards the autonomy of destinations: expected benefits

7. Ict & Tourism for development1 December 2005 l l Ensure consumer satisfaction l l Operational tool for information & reservation as well as a strategic tool for destination planning, management, marketing l l Brand name & confidence (Tourism is a common good) l l Maximise multiplier effects and tourism impacts l l Ensure sustainable balance between economic benefits and socio-cultural and environmental costs D.M.S WEB

8. Ict & Tourism for development1 December 2005 Demand Supply The UNCTAD E-tourism initiative A market A method A tool l Different ownership l Different design and look l Different alliances l Different aims l X egos l Economy of scale/cost-sharing l Tools standardization, interfaces, statistics l Training, pedagogical material, experts l Co-advertisment Partnership F E D C B A O

9. Ict & Tourism for development1 December 2005 Technical development of the core ETP (FOSS) and producing the related documentation and training material Technical development of the core ETP (FOSS) and producing the related documentation and training material Technical cooperation activities and projects will be implemented nationally through the provision of advisory services and direct technical support as well as capacity- building activities. Technical cooperation activities and projects will be implemented nationally through the provision of advisory services and direct technical support as well as capacity- building activities. Upstream Downstream AZL CORE SYSTEM 1 2 Phases Requests from Angola, Cyprus, UMA, Lebanon, Mauritania, Benin, and g reat interest from other countries (Madagascar, Soudan, Senegal, Dominican Republic, Jordan, Tunisia, Mauritius, Cambodge, Laos Côte d’Ivoire) and universities (Trento, UQAM, Manouba)

10. Ict & Tourism for development1 December 2005 E-mail: etourism@unctad.org www.unctad.org etourism.unctad.org !! Whoever competes will compute… !! Whoever competes will compute… !! If you fail to prepare… prepare to fail !!! !! IT is not easy, it is not cheap and it is not optional… !! Consumer and industry are taking advantage !! Organisations and destinations who are left out will suffer competitive disadvantages Thank you Source: University of Surrey