1. The centerpiece Keystone to a successful page design Keystone to a successful page design

2. What’s a centerpiece?

3.  A story that is given special emphasis

4. What’s a centerpiece?  A story that is given special emphasis  By packaging it with photos/graphics  A story that is given special emphasis  By packaging it with photos/graphics

5. What’s a centerpiece?  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built

6. What’s a centerpiece?  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built  It’s often ‘evergreen’ but can be a breaking story  A story that is given special emphasis  By packaging it with photos/graphics  So that it can be used as the focal point around which the rest of the page is built  It’s often ‘evergreen’ but can be a breaking story

7. Why a centerpiece?

8.  To call attention to a story that editors view as significant

9. Why a centerpiece?  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element

10. Why a centerpiece?  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility

11. Why a centerpiece?  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility  To assist in planning for the inevitable ‘slow news day’  To call attention to a story that editors view as significant  To ensure that a page will have a well designed element  To provide layout flexibility  To assist in planning for the inevitable ‘slow news day’

12. How to create a centerpiece

13.  Assign a story or work with completed article

14. How to create a centerpiece  Assign a story or work with completed article  Make sure there is ‘art’ (photos and graphics)  Assign a story or work with completed article  Make sure there is ‘art’ (photos and graphics)

15. How to create a centerpiece  Assign a story or work with completed article  Make sure there is “art” (photos and graphics)  Assemble the ingredients into a MODULAR (i.e. rectangular) package  Assign a story or work with completed article  Make sure there is “art” (photos and graphics)  Assemble the ingredients into a MODULAR (i.e. rectangular) package

16. A centerpiece example

17.  Gala

18. A centerpiece example  Gala  Two photos  Gala  Two photos

19. A centerpiece example  Gala  Two photos  Information for graphic from: Health Resources and Services AdministrationHealth Resources and Services Administration  Gala  Two photos  Information for graphic from: Health Resources and Services AdministrationHealth Resources and Services Administration

20. An example: 4-column package using two mediocre photos cropped to heighten visual impact and supplemented with a text box

21. Option 1

22. Option 2

23. Option 3

24. Option 4

25. Option 5