2. Be not afeared (command) The isle is full of noises (excite) Sounds and sweet airs (soothe) That give delight and hurt not (reassure)

3. What’s the Difference? Informational PersuasiveHumorous

4. Successful Persuasive Speaking Start with realistic sense of what you can accomplish Success depends on tailoring your message to Values Attitudes, and Beliefs of your audience

5. Successful Persuasive Speaking In AGRI 183, you are speaking to a formal business audience “Set the stage” by announcing what type of business audience you are speaking to Audience critiques need to take this into account

6. Successful Persuasive Speaking Remember: –Audience members engage in a mental “give and take” with the speaker –So… Anticipate audience objections and answer them in your speech

7. Successful Persuasive Speaking Remember: –Your audience will most likely have a variety of views –Target the portion of your audience you most want to reach

8. In Summary Persuasive Speaking: –Is the most complex and challenging of public speaking forms –Has a more ambitious objective than informational speaking –Demands audience analysis and adaptation –Can deal with controversial topics that increase audience resistance