1. A Suitable Solution Presents
Sara Canuso

2. What Percentage of Communication Is Non-Verbal?
90% or more!

3. First impressions hard-wired

4. Personal Branding: Present a Consistent Picture of You.
Tells others who you are
Helps others know what you stand for
Communicates your reputation
Tells people thay can trust you
Creates Relationship Capital

5. Relationship Capital: The measurement of your reputation
Confidence
Likeability
Respect
Honesty
Trust
Trust is why people recommend you to others

6. Personal Branding: bare arms and sweaters …

7. Personal Branding: hats for over 50 years …

8. Personal Branding: Making the world safe for the pantsuit!

9. Personal Branding: ties since 1988

10. Remember: First impressions hard-wired

11. Posture Brisk, erect walk — Confidence
Walk with purpose and enthusiasm
Do not hide your hands. Hiding your hands sends a message you cannot be trusted, or you have something to hide

12. Handshake Wash hands before going into a meeting
Keep your palms open until it is time to shake hands; fists generate heat and sweat
Carry a tissue in your pocket to wipe your hands if needed

13. Here are a few tips on handshakes and what message they may convey:
All-American
Used by most leaders, executives and lawyers
Includes direct eye contact, a smile and two to three pumps
Communicates confidence, command and professionalism

14. Here are a few tips on handshakes and what message they may convey:
Twister
Takes your hand and twists so they can be on top with their palms toward the floor
Someone who feels they are going to take control

15. Here are a few tips on handshakes and what message they may convey:
Lingering
This can mean openness
Firm shake, two to three pumps and a pause before your hand is released

16. Here are a few tips on handshakes and what message they may convey:
Dead Fish
Cold, clammy and indifferent
Passive or apathetic

17. Facial Expressions

18. Facial Expressions

19. Gestures

20. Eye Contact

21. Tone of Voice

22. BODY LANGUAGE: Nonverbal Communication – Possible Interpretations
Arms crossed on chest; can also be a sign of disagreement
Closed fists; can also be a sign of nervousness
Sitting with a leg over the arm of a chair; can also be a sign of indifference
Crossed legs; moving of the crossed leg in a slight kicking motion signifies boredom or impatience

23. BODY LANGUAGE: Nonverbal Communication – Possible Interpretations
Touching, slightly rubbing nose — Doubt, lying
Rubbing the eye — Doubt, disbelief
Hands clasped behind back — Frustration
Locked ankles — Apprehension

24. BODY LANGUAGE: Nonverbal Communication – Possible Interpretations
Looking down, face turned away — Disbelief
Biting nails — Insecurity, Nervousness
Pulling or tugging at ear — Indecision

25. BODY LANGUAGE: Nonverbal Communication
Boredom
Drumming on table
Tapping with feet
Head in hand
Doodling
Swinging of crossed feet
Head resting on hand, eyes downcast

26. BODY LANGUAGE: Nonverbal Communication
Nervousness
Clearing throat
“Whew” sound
Whistling
Smoking cigarettes
Fidgeting in a chair
Tugging at pants while sitting
Jingling money in pockets
Tugging at ear
Clenched fist
Wringing of the hands
Playing with pencils, notebooks, or placing eyeglasses in mouth
Frequent touching of self while speaking to others
Swinging of crossed feet

27. BODY LANGUAGE: Nonverbal Communication
Openness
Open hands with palms upward
A man, who is open or friendly and feels agreement is near, will unbutton his coat and then take it off
Arms and legs not crossed

28. BODY LANGUAGE: Nonverbal Communication
Evaluation
Hand-to-cheek gestures; an interested person’s body leans forward and his head slightly tilts
A critical evaluation is given when the hand is brought to the face, the chin is in the palm, the index finger is extended along the cheek, and the remaining fingers are positioned below the mouth
A tilted head is a definite sign of interest
Stroking the chin indicates a thinking or evaluation process

29. BODY LANGUAGE: Nonverbal Communication
Honesty
Right hand over heart
Palms uplifted
Looking the person in the eye when speaking
Touching gestures (also indicates anchoring)

30. BODY LANGUAGE: Nonverbal Communication
Confidence
Steepling (hands or arms brought together to form a church steeple)
Hands joined together at waist behind back
Feet placed up on desk
Elevating oneself

31. Communicate with Color
Color can be a very powerful business tool. Here are a few rules for controlling what you say with colors

32. Communicate with Color
Navy or Navy Pinstripe
Always worn when you want a commanding presence,
When meeting a client for the first time
When conducting a meeting of partners and senior managers
To a banquet in recognition of you or a colleague

33. Communicate with Color
Charcoal Gray or Charcoal Pinstripe
Wear when meeting for financial settlements
Pushing for policy changes
Visiting with a potential client for the second time

34. Communicate with Color
Black/White
Wear on detail days at the office
A casual day at the office for staff
At the end of the week

35. Communicate with Color
Earth tones
Wear when visiting an unhappy client
Meeting with your team

36. Communicate with Color
Blue/Gray
Wear when visiting a client out of town
When meeting in the company over administrative details
Any day you are not sure what to wear

37. What’s so casual about your future?

38. Defining Business Casual

39. Business Casual
Business casual is crisp, neat, and should look appropriate ...

40. Business Casual
...even for a chance meeting with the CEO

41. Business Casual Remove your jacket Look professional and comfortable
You should be able to meet with clients at a moments notice

42. Summary Up to 90% of communication is non- verbal
Build your personal brand
Trust is why people will recommend you
Dress for confidence
Watch body language in others to measure your effectiveness

43. Sara Canuso
Thank you!