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1.02 Discuss the impact of sports and entertainment marketing on the economy.
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Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
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Products Include both goods and services
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Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.
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Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.
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Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.
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Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers Hockey: Carolina Hurricanes
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Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University University of Miami
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Venues: Arenas, Stadiums, Coliseums, Speedways Verizon Amphitheater Lowe’s Motor Speedway Cricket Arena
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Commercial Facilities Marina Boat Land
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Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center
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Recreation Aerobics Soccer Basketball Swimming Area parks
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Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird
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Professional Individual Sports PGA World Tennis Association PBA
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Professional Individual Sports Running Swimming Golf Bowling
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Amateur Sports AAU-Amateur Athletic Union
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Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC
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Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary
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Sporting Goods Industry Sports Town Asics Nike Adidas Diadora
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Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club
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Sports Media Sports Network Fox Sports Net ESPN Radio
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Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
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Music Industry Maverick Records PSE Records JMG Records Quincy Jones
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Movie Industry Warner Brothers Disney Actors
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Theme Parks Six Flags Family Fun Center Carowinds Theme Park
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Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio
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Film Industry Sundance Film Festival
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Television Industry Dawson’s Creek is filmed in the Wilmington area
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Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre
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Video Game Industry X-Box Nintendo Sony Sega
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Fine Arts and Science Industry Smithsonian Museum Mint Museum
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Night Club Industry
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Literacy Industry Library Internet Books
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Casinos Industry Las Vegas Reno Harrah’s
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Hobbies/Craft Industry Southern Christmas Show
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Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s
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Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. Approximately 800 million people viewed the 2002 Super Bowl. The average attendance per NFL game is 66,000.
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Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.
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Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.
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Importance of Sports and Entertainment Over 95 million American households own a VCR. Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.
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RankTitleWorldwide Box Office 1.TitanicTitanic (1997)$1,835,300,000 2.The Lord of the Rings: The Return of the KingThe Lord of the Rings: The Return of the King (2003)$1,129,219,252 3.Pirates of the Caribbean: Dead Man's ChestPirates of the Caribbean: Dead Man's Chest (2006)$1,060,332,628 4.The Dark KnightThe Dark Knight (2008)$1,001,921,825 5.Harry Potter and the Sorcerer's StoneHarry Potter and the Sorcerer's Stone (2001)$968,657,891 6.Pirates of the Caribbean: At World's EndPirates of the Caribbean: At World's End (2007)$958,404,152 7.Harry Potter and the Order of the PhoenixHarry Potter and the Order of the Phoenix (2007)$937,000,866 8.Star Wars: Episode I - The Phantom MenaceStar Wars: Episode I - The Phantom Menace (1999)$922,379,000 9.The Lord of the Rings: The Two TowersThe Lord of the Rings: The Two Towers (2002)$921,600,000 10.Jurassic ParkJurassic Park (1993)$919,700,000 11.Harry Potter and the Goblet of FireHarry Potter and the Goblet of Fire (2005)$892,194,397 12.Spider-Man 3Spider-Man 3 (2007)$885,430,303 13.Shrek 2Shrek 2 (2004)$880,871,036 14.Harry Potter and the Chamber of SecretsHarry Potter and the Chamber of Secrets (2002)$866,300,000 15.Finding NemoFinding Nemo (2003)$865,000,000 16.The Lord of the Rings: The Fellowship of the RingThe Lord of the Rings: The Fellowship of the Ring (2001)$860,700,000
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Harry Potter: $3,664.2 billion Lord of the Rings: 2,911.5 billion Pirates of the Caribbean: $2,018.7 billion
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