1. H G Internet Use By Age Group Source: Business Week Forrester Data June 2007 Compiled by: The Haefer Group, Ltd.

2. H G Introduction Realizing that we all have ‘more than enough’ on our plates as far as dealing with the current, The Haefer Group compiled these trends from Business Week magazine in June 2007. The trends relate to the use of the Internet, by age group – as young as 12-17 years old. There has been much discussion regarding the influence of technology on the Association community’s core competency of providing information to our members. We now know what a threat and conversely opportunity the Internet has been with regard to our management of information. We believe in examining these trends that the next great impact of technology will be to another core competency of our community – networking, peer counsel and social networking. These trends are fascinating, at the same time frightening. For the most part our members are Gen X, Younger & Older Boomers, and Seniors. While the differences between Gen X and the rest are notable, the real difference for social networking comes in looking at the Gen Y’s and those younger. This came home to me as I watched the coverage of the horrible events at Virginia Tech. And how this newest group relied on technology to reach out and to mourn. Let’s not get caught unaware… start introducing this information to you senior staff and boards! Sue Susanne Connors Bowman Co-Owner The Haefer Group, Ltd. 703-620-9315 www.thehaefergroup.com sbowman@thehaefergroup.com www.thehaefergroup.com sbowman@thehaefergroup.com

3. H G Creators Creators Publish web pages, write blogs, upload videos to sites like You Tube Source: Business Week Forrester Data June, 2007

4. H G Critics Critics Comment on blogs, post ratings and reviews Source: Business Week Forrester Data June, 2007

5. H G Collectors Collectors Use Really Simple Syndication (RSS) and tag web pages to gather information Source: Business Week Forrester Data June, 2007

6. H G Joiners Joiners Use social networking sites Source: Business Week Forrester Data June, 2007

7. H G Spectators Spectators Read blogs, watch peer-generated videos and listen to podcasts Source: Business Week Forrester Data June, 2007

8. H G Inactives Inactives Are online, don’t participate in any social media Source: Business Week Forrester Data June, 2007

9. H G Young Teens Young Teens Age 12-17 Source: Business Week Forrester Data June, 2007

10. H G Youth Youth Age 18-21 Source: Business Week Forrester Data June, 2007

11. H G Gen Y Age Gen Y Age 22-26 Source: Business Week Forrester Data June, 2007

12. H G Gen X Age Gen X Age 27-40 Source: Business Week Forrester Data June, 2007

13. H G Young Boomers Age Young Boomers Age 41 to 50 Source: Business Week Forrester Data June, 2007

14. H G Older Boomers Age Older Boomers Age 51 - 61 Source: Business Week Forrester Data June, 2007

15. H G Seniors Seniors Age 62+ Source: Business Week Forrester Data June, 2007