1. Rock redesigning redesigning an interface for a office printer multi-purpose office printer/scanner/copier Me Amadeus

3. goals  to design an interface accessible to everyone, regardless of background  to reduce frustration and improve efficiency of the user experience  to meet user needs, values, and goals simplicity intuitiveness functionality accessibility balance

4. personas David Horne “cautious office veteran” Melissa Ferguson “the professional intermediate” Chris Hughes “the inexperienced technologist”

5. personas Office Experience Printer Experience Technological Ability “cautious office veteran”“the professional intermediate” “the inexperienced technologist” LOW HIGH

6. scenarios 1. Emailing a document to yourself 2. Copying a 2-sided document in black-and-white and color 3. Making stapled, collated copies 4. Printing multiple pages on 1 sheet 5. Copying to non-standard colored paper

7. design Balance of available features and required tasks Balance of simple design and clarity “I need to make a basic copy.” lots of advanced features! IMAGE BRIGHTNESS ADJUSTMENT OPTIONS

8. design

9. Default Copydesign

10. design Status Bar

11. design

12. design Menu Selection

13. Advanced Menudesign

14. default emaildesign

15. design adding recipients

16. demo click.

17. lessons  How to find an appropriate balance  Design for 80%  Listen to users  Be consistent