5 Niche MarketsDestinations increasingly need to appeal to travelers based on specialized interests and audiences.In today’s economy, destinations need to focus on value – representing a balance of experience, expense, and quality.Corridors provide opportunities to organize critical mass “products” and value driven offerings.
6 Example Niche Markets Recreational Fishing, boating, snowmobiling HeritageMilitary, MaritimeSeasonal Homes & SnowbirdsVFR: Military and CollegeMore Agri-tourism, wine, sports . . .
7 Recreation The recreational corridor I-81 provides a corridor of access to recreational activity in Northern New York and Eastern OntarioActivities include mature products such as fishing, boating and snowmobilingOpportunities also exist in specialized niche and growth areas
8 Recreation: Fishing Fishing is a mature recreation activity 1/3 of all New York out-of-state fishing licenses are sold in the 1000 Islands – Seaway RegionHow can the Corridor better promote its world-class fishing destinations?
9 Recreation: ATV & Snowmobiles Motorized trail sports – ATV & SnowmobileTug Hill (Oswego, Lewis, Jefferson, Oneida Counties)Haliburton & Mattawa (northwest of Kingston)Poconos (outside of Scranton)Can motorized trail sports be better “moneitzed” along the Capital Corridor?
10 Military HeritageThe Capital Corridor has numerous military heritage sites.War of 1812 Bicentennial connections from Maryland to Ontario (Forts McHenry to Henry).Can stalled initiatives be re-invigorated in New York?
11 Vacation HomesThe waterfront and recreational open land areas along the Capital Corridor attract many vacation home owners.Vacation home owners use the transportation system either as weekend commuters or for seasonal migration.What synergies exist along the Corridor to maximize the value of these seasonal residents?
12 Snowbirds Heading south, returning north MonthJANSnowbirdsIn FL79SunbirdsOut FL10.9FEB81.112MAR79.6APR61.713MAY23.125JUN7.543.6JUL7.855.1AUG6.954SEP37OCT21NOV47DEC13.3Heading south, returning northOver 40% of Florida snowbirds are from the Northeast USA or CanadaTravel south in fall and north in springWhat is the opportunity to intercept “on route” during May & October?
13 Tourism: Military VFRFort Drum growth has created new opportunities to attract visiting friends and relatives to the regionWith a payroll of $1.124 billion, the Fort is the major economic engine for Jefferson County.How will communities along the corridor coordinate effort to develop a strong VFR market?
14 Corridor Related Tourism Trends Cross border travel patterns have changedDriving vacations are upTourism is value driven – with lower average spending
15 Trend: Shop & StayDuring the 2000’s cross-border traffic has gone from 50/50 US to Canada to 1/3 Americans and 2/3 Canadians.
16 Cross – border post WHTI How can Ontario re-capture its American Market?How will New York capitalize on renewed Canadian interest?
17 Trend: More vacations by car AAA says: Trips by auto are expected to increase in popularity with 87 percent or 28.0 million people reaching their destination by driving. This is an increase of 5.8 percent from last Memorial Day when 26.4 million travelers went by motor vehicle.How prepared are we to service and market to on-the-road travelers?
18 Tourism Trends & Themes Capitalizing on the Corridor1000 Islands International Tourism Council