1. Oral presentation.

2. Who, what?  You will do an oral presentation by pair or alone.  You will talk at least 10 minutes.  It will deal with a question concerning a company.

3. What?  Examples: How did Apple become the most expensive company? How did Apple become the most expensive company? Why is Starbuck’s a success in the UK and not in France? Why is Starbuck’s a success in the UK and not in France? How to make money with low-cost service, the example of Easy Jet? How to make money with low-cost service, the example of Easy Jet?

4. When?  The presentations will take place on June 18 and 20.  Don’t come up with lousy excuses (I forgot my usb key…)

5. You must include in your presentation  I. A history of the company: When was it founded? When was it founded? By whom? By whom? Why? Why? How? How? Where? Where?

6. You must include in your presentation  II. A descrption of the company. What product or service does it sell? What product or service does it sell? Evolution of the turnover and the profits. Evolution of the turnover and the profits. Human resources: Human resources: how many people are there in the workforce,how many people are there in the workforce, what is the evolution since the beginning,what is the evolution since the beginning, what is the tendency (growing or downsizing),what is the tendency (growing or downsizing), what is the profile of the workforce (engineers, executives, sales staff, factory workers/office workers),what is the profile of the workforce (engineers, executives, sales staff, factory workers/office workers), what is the type of management.what is the type of management.

7. You must include in your presentation Place: how many outlets/subsidiaries does the company have, in which/how many countries? Place: how many outlets/subsidiaries does the company have, in which/how many countries? Who are its customers (market segment)? Who are its customers (market segment)? What is its market share? What is its market share? Who are its competitors? Who are its competitors?

8. Marketing strategy: What are the objectives of the company and what marketing tools do they use? Marketing strategy: What are the objectives of the company and what marketing tools do they use?  III. Explain your question, and try to give an answer.

9. List of companies and questions.  1. Why is GOOGLE so successful?  2. Why is APPLE so successful?  3. Starbusks: why aren’t they successful in France? What new competition are they facing worldwide?  4. Easyjet: how can you make money with a low-cost service?  5. Explain Ryan Air model?

10.  6. Abercrombie and Fitch: the reason for their commercial success, the ethical limits (exclusion of bad-looking people/fat people)  7. Nespresso: how did they become the market leader?  8. ZARA: how to be successful without advertising?

11.  9. Can you run an ethical company and be successful: Innocent (http://www.innocentdrinks.co.uk/) http://www.innocentdrinks.co.uk/  or The Body Shop (http://www.thebodyshop.co.uk/)

12.  10. choose your company and your question.

13. The rules!  You must involve the audience during your presentation (do a survey, ask someone to come to the board for someting, ask a question to the audience, make them guess something, vote, calculate. Etc)  BE ORIGINAL!!

14. The rules!  Catch the attention of your audience in the introduction (bring a product, show a little video…)  BE DYNAMIC!!

15. The rules!  You MUST use language signposts.  You must use the list of vocabulary your teacher will give you.  Do not use for your translation.  You MUST do a powerpoint  Finish your presentation by a conclusion.

16. Nulle part en France est inconnue: c'est à peine une terre de surprises. Néanmoins, le voyage de Paris à Cognac est moins familier que de nombreux. Au 18ème siècle il a été l'une des routes les plus fréquentées par les voyageurs commissions de travail de l'eau de vie et les métiers du vin de Bordeaux. Un voyageur a été commis - et est toujours - un voyageur de commerce, un explorateur du monde des affaires nouvelles, c'est une invention typiquement française que le cognac lui-même. Vous vous demandez comment le cognac est devenu un éponyme pour le brandy, j'ai pensé qu'il serait amusant de redécouvrir le voyageur commissions sur cette route, en reproduisantle parcours de la chair de poule Alphaville-comme le réglage de Paris-Montparnasse en TGVà Tarbes, via Poitiers et Angoulême, où vous descendez du train dans un marigot Balzacien calme.

17. A few tips!  Do not read from your notes! Have some bullet points ready.  Speak slowly (let people time to integrate what you say).  Pause (silence is a powerful means of communication).  Speak clearly and loud enough.  Watch your audience, smile at them.

18. Assessment.  There will be a 360° feedback by: Three students Three students Yourself Yourself The teacher The teacher

19. Evaluation sheet Person(s) presenting : _________ 1 (needs improvement) 5 (good)  The presenter spoke clearly (I heard and understood everything) 1 2 3 4 5  The presenter used proper English1 2 3 4 5  The presenter spoke at a good pace (not too fast)1 2 3 4 5  The presenter didn’t read from his/her notes1 2 3 4 5  The presenter made eye-contact and faced the audience1 2 3 4 5  The presenter used language signposts and the required words 1 2 3 4 5  The presentation was interesting1 2 3 4 5  I learned something1 2 3 4 5  The audience got involved1 2 3 4 5  The introduction caught my attention1 2 3 4 5 Total :/50