1. Ms Ritter Office 15 (97887301) Ms Saleeba Student Support Office (97887238) Unit 1 & 2 Business Management Introductory Lecture What is this subject about? What Outcomes need to be done? What exactly do I have to do to pass? What should I do now?

2. U1 BM – Small Business Management AOS 1 Business Concepts:  Characteristics and objectives of different types of businesses – companies, charities, gov’t org’s  Different Sizes – small, medium large  Internal and external environments – things that pressure businesses to change like the economic crisis, drought, climate change, change in government, internet, ipods  Support services – where to get help  Measuring success – financial and non-financial  Ethics & social responsibility – doing the ‘right’ thing and what happens if they don’t  Stakeholders – different groups who care what happens with the business

3. U1 BM – Small Business Management AOS 2 Decision-making, Planning & Evaluation:  Decisions you have to make when you want to start a business - Idea development - Motivations for owning a business - Forms of ownership & structure - Buying or starting from scratch - Franchising - Location

4. AOS 2 Decision- making, Planning & Evaluation continued: o Planning needed before beginning a business - Laws you have to follow - Human resources – finding people - Physical resources – getting equipment - Financial planning – getting the $ - Marketing strategy – accessing potential customers to buy your product or service

5. AOS 2 Decision- making, Planning & Evaluation continued:  Evaluation – how do you know when you are doing well or failing? - Financial indicators like how much money you make (profit) - Non-financial indicators like whether your customers and staff are happy (customer/staff satisfaction)  Ethical & Socially Responsible management (ESM) – follow our laws and don’t use slave labour

6. U1 BM – Small Business Management  AOS 3 Day-today Operations OPTIONS (choose 1): Accounting Managing Staff Future Development - expansion Technology Law Dynamic Management - history

7. U1 Outcomes (may alter)  O1 - 1.1 Direct Contact Interview & Report - 1.2 Guide to Support for Small Business - 1.3 Written Concepts Test - 1.4 Research Report – Women in Small Business - 1.5 Oral Presentation  O2 - 2.1 Business Plan – running a stall at school - 2.2 Decision-making Terminology Test - 2.3 Resume (maybe U2) - 2.4 Video – top tips for interviewees (maybe U2)  O3 - Operations Test – concept map essay on ethics (cheat sheet)  End of Unit Examination

9. U2 BM – Communication & Management  AOS 1 Communication - Definition - Different people who need to communicate in business - The best way for them to do that - How communication can go wrong - Presenting yourself in writing – resume - Presenting yourself for an interview

10. U2 BM – Communication & Management  AOS 2 Marketing - Definition - How to do it - How to make sure you get the message to the right people - Marketing plans – what you have to include - Measurements of success - Issues such as technology, globalisation, ESM and laws

11. U2 BM – Communication & Management  AOS 3 Public Relations - Definition - Business image - Publics – people who care about your business image - Objectives & Strategies – why do PR and how - Crisis Management – what to do when things go very wrong - Measurements of success - Issues such as technology, globalisation, ESM and laws

12. U2 Outcomes (may alter)  O1 - 1.1 Excursion Report - 1.2 Business Identification Project - 1.3 Resume (maybe U1) - 1.4 Video – top tips for interviewees (maybe U1) - 1.5 Rebranding a business - 1.6 Communication Test  O2 - 2.1 Shop-in-a-box (maybe earlier) - 2.2 Advertising Timeline - 2.3 Ethical & Unethical Advertising Report - 2.4 Marketing Campaign Report - 2.5 Marketing Campaign – Original - 2.6 Marketing Test  O3 - 3.1 Public Relations Campaign - 3.2 Crisis Management Report - 3.3 Crisis Management Action Plan for Toorak College - 3.4 Public Relations Test  End of Unit Examination

14. To Pass You Must:  Turn up to class  Bring your equipment  Keep an organised workbook: - textbook/board notes - Activities - Drafts - Outcomes - Terminology (best to keep separate)  Finish stuff at home  Try your best

15. What you can do now:  Get your stationary ready  Get the textbook and pre-read  Watch the news and read the newspaper  Ask around for family contacts of business people who can help you (especially with the first Outcome – interview)  Start thinking about what you could make to sell at school

16. Tips from current students on how to do well in Business Management:

17. U1&2 Business Management  It’s not hard – but it is BUSY  Get organised and get ready to work at school and at home Good Luck and see you in class next year