1. Briana Nestor Digital Strategies for Health Communication Emerson College/Tufts University School of Medicine Digital Strategies of Three Diabetes Care Organizations

2. The American Diabetes Association (ADA) Prevent and cure diabetes, and to improve the lives of all people affected by diabetes People affected by the disease Patients Caregivers Medical professionals

10. Recommendations Low-cost Strategize content for focus Consistent use of themes, colors Higher-cost Social media specialist Redesign homepage

11. Taking Control of Your Diabetes (TCOYD) Non-profit that educates and motivates people with diabetes to take a more active role in their condition Provides innovative, integrative continuing diabetes education Patients with diabetes Medical professionals

18. Recommendations Low-cost Language preferences for non-English, Spanish speakers Eliminate “Interest” page Higher-Cost Live tweet

19. The National Diabetes Information Clearinghouse (NDIC) Service of the NIH and NIDDK Aims to provide information about diabetes to people with diabetes, health care professionals, and the public

22. Recommendations Low-cost Social media pages Condense topic list Higher-cost New server or host site Social media specialist

23. Comparison of Strategies Most effective, thorough Well planned, but needs improvements Minimal, needs social media

24. Resources Diabetes Stops Here Blog. (2013). [Blog]. Retrieved from http://diabetesstopshere.org/.http://diabetesstopshere.org/ Google Images The American Diabetes Association. (2013). Retrieved from http://www.diabetes.org/.http://www.diabetes.org/ The American Diabetes Association. (2013). The American Diabetes Association Facebook page. Retrieved from https://www.facebook.com/AmericanDiabetesAssociation.https://www.facebook.com/AmericanDiabetesAssociation The American Diabetes Association. (2013.) The American Diabetes Association Pinterest account. Retrieved from http://pinterest.com/amdiabetesassn/http://pinterest.com/amdiabetesassn/ The American Diabetes Association. (2013). The American Diabetes Association Twitter account. Retrieved from https://twitter.com/AmDiabetesAssn.https://twitter.com/AmDiabetesAssn The American Diabetes Association. (2013). The American Diabetes Association YouTube account. Retrieved from http://www.youtube.com/user/AmericanDiabetesAssnhttp://www.youtube.com/user/AmericanDiabetesAssn The National Diabetes Information Clearinghouse. (2012). Retrieved from http://diabetes.niddk.nih.gov/.http://diabetes.niddk.nih.gov/ Taking Control of Your Diabetes. (2013). Retrieved from http://tcoyd.org/.http://tcoyd.org/ Taking Control of Your Diabetes. (2013). TCOYD Facebook page. Retrieved from https://www.facebook.com/TCOYD?fref=ts.https://www.facebook.com/TCOYD?fref=ts Taking Control of Your Diabetes. (2013). TCOYD Flickr account. Retrieved from http://www.flickr.com/search/?q=TCOYD&f=hp.http://www.flickr.com/search/?q=TCOYD&f=hp Taking Control of Your Diabetes. (2013). TCOYD LinkedIn account. Retrieved from http://www.linkedin.com/company/taking-control-of-your-diabetes.http://www.linkedin.com/company/taking-control-of-your-diabetes Taking Control of Your Diabetes. (2013). TCOYD Twitter account. Retrieved from https://twitter.com/TCOYD.https://twitter.com/TCOYD Taking Control of Your Diabetes. (2013). TCOYD YouTube account. Retrieved from http://www.youtube.com/user/TCOYDtv.http://www.youtube.com/user/TCOYDtv