1. www.SMShouse.net Premium SMS Clearinghouse

2. www.SMShouse.net SMShouse.net A worldwide premiere! Telecom operators (fixed or mobile): - Have increasing operational costs as the number of VAS partners grows - Difficulties to manage a large number of platform operators and content providers Media: - Receives a small stake of the end-user tariff, compared to t he value they bring in the value chain - Continuous need of fresh and up-dated applications Content providers - Increased costs for distributing content - No standardization in place Current situation

3. www.SMShouse.net Structure Mobile Operators Content providers Mobile Operators Media Content providers Content providers Media https Web-based Clearinghouse

4. www.SMShouse.net Mobile Operators Short codes distribution Telecom operator: - can post available short codes with their associated tari ffs and service policies - easily interconnect with the Clearinghouse to deliver or receive Premium SMS messages - has online, real-time access to billing data

5. www.SMShouse.net Media Value Added Services set-up A TV station or any other media channel: - instantly benefits from a Premium SMS Short Code - configures online both the Short Code and the associat ed desired service (e.g.: chat, horoscope, polls etc) - easily interconnect with the Clearinghouse to deliver or receive Premium SMS messages - has online, real-time access to billing data - easy to use web interface for all needs (set-up, clearing, monitoring etc)

6. www.SMShouse.net Content providers Content delivery set-up A content provider: - instantly benefits of access to media channels - can provide a single point of interconnection for all its content deliveries - automatic billing and monitoring - customized implementation (interfaces, interconnection s)

7. www.SMShouse.net Case study Premium Rate service set-up Situation: A TV Station needs to add interactivity to its shows by allowing SMS messages to be sent on the screen. Actions: 1.Contact mobile operators in the Country 2.They request technical set-up 3.TV stations have no SMS processing server; they ca n: a)use the short codes provided by a platform opera tor b)configure online the interconnections with the m obile operators via a simple interface, on SMSho use.net Expensive option: a) Convenient option: b)

8. www.SMShouse.net Case study Analysis By choosing SMShouse.net, the TV station: - reduces the service set-up time (no middleman) - reduces the operational costs: no specialized team nee ded and no specialized SMS servers to be purchased - it receives the messages processed according to the activated rules (e.g.: bad words filtering, delivery via an e asy to configure connection – e-mail, FTP, socket etc) - it has full control over the process

9. www.SMShouse.net Functionalities Working flow Registration Configuration Operation Create and monitor traffi c reports Supervise billing inv oices/ paym ents Supervise alarms Manage tr ouble tickets Help option Create and monitor traffi c reports Supervise billing inv oices/ paym ents Supervise alarms Manage tr ouble tickets Help option Check acco unt status Offer ser vices or Check & book service s Create route s Create own users acces s rights Check acco unt status Offer ser vices or Check & book service s Create route s Create own users acces s rights Register Log in Choose r ole (operator, media, content provider) Register Log in Choose r ole (operator, media, content provider)

10. www.SMShouse.net Capabilities General technical capabilities SMShouse.net: - can interconnect with all main SMSCs (protocols: CIMD, CIMD2, UCP/EMI, SMPP, SEMA, OIS) - can accept MO or MT messages, various charsets (incl uding UTF, multiparts (EMS), binary) - easy set up for Media users (web based, WYSIWYG) - high level of redundancy (the system operates in two separate locations, each with fully protected environmen t and equipment) - high throughput (900.000 SMSs/day, up-gradable); - SQL database - connections with the users: http(s), xml-http or customi zed

11. www.SMShouse.net Case study - 2 Premium Rate content set-up Situation: A TV Station needs to better exploit its air time with new revenue streams. Actions: 1.Create and open the Clearinghouse account 2.Browse the available content or applications (e.g.: horoscope, SMS games, polls, TXT2TV, news subscriptions etc) 3. Activate the content and application on the appropri ate mobile network

12. www.SMShouse.net Case study - 2 Analysis By choosing SMShouse.net, the TV station: - generate revenues even if it has unsold advertising spa ce - can easily refresh and update its applications portfolio - it has full control over the process - low cost implementations

13. www.SMShouse.net Business Model Telecom operators (fixed or mobile): - free accounts - free posting of their available shortcodes Media: - free accounts - only a minimum fixed management fee for all active service s - fixed cost per message, independent of its value Content providers - free accounts and posting - delivers a small percentage of own sales

14. www.SMShouse.net SMShouse.net The first Premium SMS Clearinghouse in the world! A new concept that brings advantages to: -mobile operators: - better SC usage - lower management costs - ability to deliver services also to small enterprises (not only platform operators) - media players - low cost for implementation - increased revenues out of end-user tariff - access to fresh and valuable content - content providers: - instant worldwide visibility - instant delivery to media channels - automatic interaction with the users Summary

15. www.SMShouse.net Q&A THANK YOU! Dan Boabes dan.boabes@simplus.ro Contact