1. Implementation of Investor Education Initiatives Investor Education : Creating and Delivering Successful Programmes International Conference 2-3 March 2009 Nik Ramlah Mahmood Securities Commission Malaysia

2. 2 Schools Rural / Blue Collar / Housewives Universities / Workplace To inculcate money management culture among school children To increase familiarity with investing, awareness of investors’ rights & responsibilities and develop resistance to scams To increase sophistication in managing savings and developing capability in investing To create a greater pool of informed, capable and responsible investors in the capital market Investor Education Blueprint (2008-2012) Investors / Potential Investors Financial Capability Programmes Financial Literacy Programmes Widen financial literacy among key target groups Develop Responsible Intermediaries Enhancing investor protection by ensuring investors are knowledgeable and vigilant of their rights Goal : To create knowledgeable & vigilant Investors

3. 3 USD1.7 Million USD 1 million USD860,000 USD 570,000 Funding Investor Education: A Shared Responsibility Estimated cost of Investor Education Programmes - 2008

4. 4 School Children University Students Parents / Rural / Blue Collar / Women Employees of Government & Large Organisations General Investing Public Institutional Investors A Holistic Approach To Investor Education

5. 5 Target audienceReach (2008) School Children  11, 080 children  Number of teachers trained: 50 Seminars for Parents – Teaching Children About Money  1, 210 parents Rural area folks, women & blue collar workers  4, 557 participants University Students  2, 054 students  1, 781 members for Investment Club Employees of large organisation  1, 051 employees Media articles  53 articles per year in local dailies Number of educational leaflets distributed  68, 000 leaflets/booklets TV segment  4 capsules on Kids & cash (TV 9)  4 capsules on smart investing (TV1) Online learning: Malaysian Investor  24 new articles/year  5 interactive online tools/calculators  Approx. 1 million hits Regulator-Driven Financial Literacy Programmes

6. 6 SIDC Training & development arm of the Securities Commission Malaysia Financial literacy programmes Capital market intermediaries & industry Financial capability programmes Seminars / Workshops / Camps / Challenges Online learning : Malaysian Investor website, Exchange & Associations’ websites Media - Newspaper articles - TV capsules Road shows Programme delivery also via partnership with the following organisations:  Ministry of Education –Schools  Ministry of Women, Family & Community Development –Women  Federal Land Development Authority –Rural Community  Federation of Malaysian Manufacturers –Blue Collar Workers  Institutions of Higher Learning –University Students  Public Service Department – Government Employees Partnering the Industry in Delivering Investor Education Programmes

7. 7  Funding Constraints  Coordination of Investor Education Efforts  Delivering Investor Education in Rural Areas Delivering Investor Education in Rural Areas  Investor Education in a Multiracial & Multilingual Society Investor Education in a Multiracial & Multilingual Society  Specific Measurement To Gauge Lasting Behavioral Change Key Challenges

8. 8 Delivering Investor Education in Rural Areas ∙ Low literacy/educational levels ∙ Susceptibility to investment scams ∙ Influence of family and community members in investment decisions ∙ Winning trust through local partners ∙ Geographical constraints

9. 9 Demographic profile of Malaysian population (Total :27.9 million) – Malays & Indigenous (62%) – Chinese (23%) – Indians (7%) Multilingual society – Official language: Bahasa Malaysia – Language of commerce: English – Language spoken by different ethnicities:  Malay: Kelantanese, Sarawakians, Kedahans, Sabahans and other dialects  Chinese : Cantonese, Hokkien, Hakka, Mandarin, Hainan & Foochow  Indians : Tamil, Telegu, Malayalam, Urdu & Gujerati  Indigenous people: Kadazan, Iban, Kelabit, Bidayuh & Kayan Different ethnic groups have different economic status, financial literacy levels, investment profiles and risk appetites Limited language capabilities of trainers delivering investor education programmes to cater to the needs of multiracial and multilingual society Investor Education in a Multiracial and Multilingual Society

10. 10 Thank You Securities Commission Malaysia 3 Persiaran Bukit Kiara 50490 Kuala Lumpur Malaysia www.sc.com.my