1. Supervisor: Prof. Paolo Costa Co-supervisor: Prof. Guido Bosticco Università degli Studi di Pavia Corso di Laurea Magistrale Interfacoltà in Comunicazione Professionale e Multimediale Laura Battaglia Matr. 396468 A.Y. 2011/2012 The role of new media in the world of non profit organizations

2. The role of new media in the world of non profit organizations THE FOCUS OF MY ANALYSIS New media + Fundraising =

3. NEW TRENDS NETWORKING SOCIAL FUNDRAISING NEW MEDIA ERA STARTING POINT YOUTUBE FACEBOOK TWITTER THE FOCUS OF MY ANALYSIS CROWDFUNDING ON-LINE FUNDRAISING FUNDRAISING TECHNIQUES

4. Social networking sites are becoming a pervasive tool in order to establish human relations and interactions. STARTING POINT NEW TRENDS NETWORKING SOCIAL FUNDRAISING NEW MEDIA ERA YOUTUBE FACEBOOK TWITTER CROWDFUNDING ON-LINE FUNDRAISING FUNDRAISING TECHNIQUES STARTING POINT

5. New media era New Internet era NEW MEDIA ERA NEW TRENDS NETWORKING SOCIAL FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER CROWDFUNDING ON-LINE FUNDRAISING FUNDRAISING TECHNIQUES NEW MEDIA ERA

6. NEW TRENDS NETWORKING SOCIAL FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER CROWDFUNDING ON-LINE FUNDRAISING FUNDRAISING TECHNIQUES Direct marketing Direct mailing Social telemarketing SMS campaign On-line fundraising E-mail marketing Websites Blogs Social networks NEW MEDIA ERA FUNDRAISING TECHNIQUES

7. ON-LINE FUNDRAISING websites NEW TRENDS NETWORKING SOCIAL FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER CROWDFUNDING FUNDRAISING TECHNIQES NEW MEDIA ERA ON-LINE FUNDRAISING

8. Blog NEW TRENDS NETWORKING SOCIAL FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER CROWDFUNDING FUNDRAISING TECHNIQES NEW MEDIA ERA ON-LINE FUNDRAISING

9. Facing the common challenge of raising more money with decreasing resources, non profits have a new platform to spread their message: social media. SOCIAL FUNDRAISING NEW TRENDS NETWORKING ON-LINE FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER CROWDFUNDING FUNDRAISING TECHNIQES NEW MEDIA ERA SOCIAL FUNDRAISING

10. The trend of people supporting causes with mouse clicks is unbelievable. The types of causes that donors are encouraged to donate to, and the ways that charities fundraise have evolved greatly over the last few years. NEW TRENDS SOCIAL FUNDRAISING NETWORKING ON-LINE FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER FUNDRAISING TECHNIQES NEW MEDIA ERA NEW TRENDS CROWDFUNDING

11. NEW TRENDS The Haiti earthquake (2010) SMS campaigns > SOCIAL FUNDRAISING NETWORKING ON-LINE FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER FUNDRAISING TECHNIQES NEW MEDIA ERA NEW TRENDS CROWDFUNDING

12. Social networks such as Facebook, Twitter and YouTube are sites in the broad category of social media. Social media make it really easy for people to connect with other people. NETWORKING SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT YOUTUBE FACEBOOK TWITTER FUNDRAISING TECHNIQES NEW MEDIA ERA NETWORKING CROWDFUNDING

13. Stinks for collecting donations. A picture is worth a thousand words ! FACEBOOK SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT YOUTUBE NETWORKING TWITTER FUNDRAISING TECHNIQES NEW MEDIA ERA CROWDFUNDING FACEBOOK Is awesome for fundraising. Helps the beginning of relationships with donors. Helps nurture relationships with donors. Allows core supporters to share their campaign.

14. Even though fundraising is the goal, Facebook should be regarded more as a communication and engagement tool that non profits should use to expand their reach and communicate their message. FACEBOOK SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT YOUTUBE NETWORKING TWITTER FUNDRAISING TECHNIQES NEW MEDIA ERA CROWDFUNDING FACEBOOK

15. Spread awareness in a free way Collect funds directly with apps FACEBOOK SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT YOUTUBE NETWORKING TWITTER FUNDRAISING TECHNIQES NEW MEDIA ERA CROWDFUNDING FACEBOOK

16. Twitter might not drive quite as many people to it’s site such as Facebook does, but those coming from Twitter tend to give considerably more. TWITTER SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT YOUTUBE NETWORKING FACEBOOK FUNDRAISING TECHNIQES NEW MEDIA ERA CROWDFUNDING TWITTER

17. If a picture is worth a thousand words, how many words is a video worth? Videos are a great tool to share stories or experiences. YOUTUBE SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT TWITTER NETWORKING FACEBOOK FUNDRAISING TECHNIQES NEW MEDIA ERA CROWDFUNDING YOUTUBE

18. CROWDFUNDING Crowdfunding sites are websites that allow a non profit to set up an on-line fundraising campaign and accept money directly from that page. SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT TWITTER NETWORKING FACEBOOK FUNDRAISING TECHNIQES NEW MEDIA ERA YOUTUBE CROWDFUNDING

19. Learning From President Obama! President Barack Obama’s crowd funding strategy played a big role in his re-election as The President Of The United States of America campaign (November 2012). CROWDFUNDING SOCIAL FUNDRAISING NEW TRENDS ON-LINE FUNDRAISING STARTING POINT TWITTER NETWORKING FACEBOOK FUNDRAISING TECHNIQES NEW MEDIA ERA YOUTUBE CROWD FUNDING

20. CONCLUSION To raise awareness among donors, non profits have a new platform to spread their message: social media. Social networks are a minor category of social media; however they are able to engage donors, capture their attention and spread awareness. Fundraising techniques have evolved over the years, adapting themselves to the new information and communication scenario. Speaking of new media is almost obsolete. What we are experiencing now is a new era, the era of "New Internet". When non profits unify fundraising techniques with social media, social fundraising is the result. Websites, blogs, e-mail marketing are part of the modern techniques.

21. Grazie