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The Future of Learning Today: Scaling Gamified Learning on Mobile PLAY | LEARN | IMPACT Anne Githuku-Shongwe Founder & CEO, AFROES Mlab South Africa & Kenya www.afroes.com Anne Githuku-Shongwe Founder & CEO, AFROES Mlab South Africa & Kenya www.afroes.com
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Anne Githuku-Shongwe, Founder & CEO (MA International Development) Senior Advisor, Learning & Public Service Innovation across Africa, UNDP & Consulting, Gates Foundation & Others Sipho Ngwenya, Chief Technology Lead (Tech, Texas A&M, MBA Leicester) Background design & development of mobile & web apps, solution workflow, usability testing & quality assurance including INTUIT. Sipho founded a number of mobile & web startups Tom Muchiri Kabuga, Operations & Strategy (MBA Oxford) Tom has co-founded startups in China, South Africa and Kenya as well as structured institutional impact investment funds in the UK. Tom Muchiri Kabuga, Operations & Strategy (MBA Oxford) Tom has co-founded startups in China, South Africa and Kenya as well as structured institutional impact investment funds in the UK. Addiel Dzinoreva, Content & Media Lead (BA Creative Arts & MBA Ashton) Dzino has cofounded 3 media & entertainment companies and consulted for key media organizations in Africa. Addiel Dzinoreva, Content & Media Lead (BA Creative Arts & MBA Ashton) Dzino has cofounded 3 media & entertainment companies and consulted for key media organizations in Africa. THE MANAGEMENT TEAM
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The Problem & Opportunity 60% unfulfilled demand for skills amongst youth in general Limited skill development & learning opportunities tailored for Young women Traditional learning platforms not scalable
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Entrepreneurship, Personal Mastery + Learning Content platforms tailored for Young Women BeSpoke Gamified Life Skills content platforms for Youth in-school or out-of-school Partnerships with Corporates, Agencies and Government Data & User Analytics additional Revenue Stream Gamified Mobile Learning
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Game addressing Gender-BasedViolence Quiz forces users to answer GBV questions
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Corporate/ Enterprise Learning Formal Education Curriculum Supplementary/ Complimentary Informal/Non- Higher Education Digital Learning Landscape Traditional E-Learning Mobile Learning $9 Billion by 2015
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Scalable Gamified Learning Platforms AFROES LEARNING PLATFORM delivers COMPLIMENTARY LIFE LEARNING AFROES LEARNING PLATFORM delivers COMPLIMENTARY LIFE LEARNING SCHOOLS & UNIVERSITIES VOCATIONAL COLLEGES PARTNER ORGANISATIONS IN-CLASS LEARNING PRACTICAL LEARNING RURAL & OUT-OF- SCHOOL LEARNING ‘ WHITE LABELED’ FOR EASY REPLICATION
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BUSINESS MODEL AFROES LEARNING PLATFORM delivers COMPLIMENTARY AND SUPPLIMENTARY LEARNING SCHOOLS & UNIVERSITIES VOCATIONAL COLLEGES PARTNER ORGANISATIONS IN-CLASS LEARNING PRACTICAL LEARNING OUT-OF- SCHOOL & RURAL LEARNING 1 st STREAM: LICENSE FEE TO USE AFROES PLATFORM 2 nd STREAM: SUBSCRIPTION FEES/SPONSORSHIPS FOR EXISTING CONTENT 3 RD STREAM: SERVICES & SUPPORT FEES
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OUR ASK 2013 $10,000
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www.afroes.com
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