1. LONDON'S APPRENTICESHIP CAMPAIGN 9 December 2014 Kevin Hoctor Principal Policy Officer Economic and Business Policy

2. London’s Local Enterprise Partnership. Chaired by Mayor of London, with businesses, Borough Leaders, & TfL. Strategic view of employment, skills and regeneration agenda in London. LEP Jobs and Growth Plan outlines four priorities/working groups: o Skills and Employment o SMEs o Digital, creative, science and technology o Infrastructure Funds projects to support Jobs and Growth e.g. £110m Growing Places Fund. LONDON ENTERPRISE PANEL

3. Pre-2010, London apprenticeship starts <21,000 (& much lower) and less than rest of the country. Key “non traditional” sectors e.g finance & business services) with few apprentices and their large firms (1,000+ employees) no apprentices. Mayor identified need to drive up employer demand via business engagement and set target of 100,000+ new apprenticeship starts 2010- 2012 ORIGINS OF THE CAMPAIGN

4. NAS & GLA led a campaign to drive up apprenticeship numbers in London. Targeted Mayoral letter campaign with large employers (1,000+ employees), followed by meetings, and guidance through the process. Key message - apprenticeships could generate real business benefits (productivity, retention, loyalty etc.) BIG BUSINESS ENGAGEMENT

5. Over 100,000 Apprenticeships created by 2012 and then Mayor’s 250,000 Manifesto target set.

6. ADDITIONAL ACTIVITY Extensive marketing, events, promotion, press, advertising and work with partners. 1000 apprenticeships across GLA Group/supply chain. 30% London apprentices travel concession. Support NAW, apprenticeship awards, Skills London. Pilot of doubling national SME AGE grant incentive for part of 2013 (£1.5k-3k).

7. Annual starts decline (following national trend)? Numbers in London double pre-2010 levels. 2012 ONWARDS

8. London Economy – high skills requirement (over 50% of London jobs require level 4 qualifications as a minimum <40% across UK) Growth post recession driven by professional and administrative/ support industries Increase of 800,000 jobs requiring at least an ordinary degree projected in 2011 to 2036 & <5% of jobs requiring no qualification & STEM requirements to grow. ECONOMY GOING FORWARD

9. STRATEGY GOING FORWARD Increased focus on SMEs, including: SME focused ‘University of Work’ marketing campaign. Doubling of the AGE grant for SMEs to £3,000 in 2015. £1.8m Employer Led Apprenticeship Creation Programme.

10. Focus on Higher Apprenticeships (LEP seeking allocation for 2,500 Higher Apprenticeships 14/15 & 15/16) Apprenticeship Information Ambassadors Network – information sessions in schools to promote apprenticeships to young people. Careers Service – Working with Prospects to ensure this meets London’s needs. 2014-20 European Funds – Extending the careers offer for young people, pre- apprenticeship support, work experience, basic skills training. STRATEGY GOING FORWARD

11. National Apprenticeship Service Higher Apprenticeships Negat Lodhi Employer and Delivery Services Manager Skills Funding Agency – National Apprenticeship Service

12. Background Skills Funding Agency which is an executive Agency to BIS and responsible for the National Apprenticeship Service NAS work with large employers to encourage Apprenticeship recruitment and programme development Small Business Team provides services to smaller employers offering Apprenticeship opportunities Apprenticeship vacancies service work with Apprenticeship providers to advertise vacancies, free of charge, for young people to apply (last year offering 100,000 vacancies) Promotion and communication of Apprenticeships through a range of activities, such as Awards, Apprenticeship Grant for Employers, Campaigns or Policy changes

14. What is an apprenticeship? They are available across more than 170 industries and 1500 job roles from advertising to youth work via environmental engineering and nuclear decommissioning Available at three levels: Intermediate Apprenticeship Advanced Apprenticeship Higher Apprenticeship Made up of three key components Technical certificate National vocational qualification Functional Skills Apprenticeships are open to all age groups above 16 years-old whether they are just leaving school, have been working for years or are seeking to start a new career

15. Higher Apprenticeships A Higher Apprenticeship is a recognised learning framework at: Level 4 (Certificate of Higher Education) Level 5 (Foundation Degree) Level 6 (Bachelor’s Degree) Level 7 (Master’s Degree) Higher Apprenticeships are designed to enable a learner in employment develop the technical knowledge and occupational competence to perform a defined job role at a specified level Higher Apprenticeships are employer led focused on developing the higher level skills particular sectors need

16. National Apprenticeship Service

17. The story so far Higher Apprenticeship Investment Fund Autumn Statement: Nov 2013 - £40m for 20,000 HA starts by end of July 2015. Budget, March 2014 - £20m to support HE in Higher Apprenticeships

18. Higher Apprenticeship starts nationally

19. The London picture

20. Apprenticeship reforms To meet the needs of the future economy and businessesTo meet the needs of the future economy and businesses To ensure apprenticeships are more rigorous and responsive to the needs of employers following Richard ReviewTo ensure apprenticeships are more rigorous and responsive to the needs of employers following Richard Review So apprenticeships are viewed with the same esteem as UniversitySo apprenticeships are viewed with the same esteem as University To build on existing strengthsTo build on existing strengths

21. What are the main aims of the reform? High quality Higher expectations of English and maths, more assessment at end of apprenticeship and introducing grading Employer driven Ensuring rigorous training that will support economic growth Simple Complex frameworks to be replaced by standards of around two pages written by employers

22. What are the changes? Standards designed by employers will replace existing frameworks New standards will be clear and concise, written by employers and no more than two pages long All apprenticeships will have a synoptic end-point assessment Apprenticeships will be graded for the first time All apprenticeships will last a minimum of 12 months

23. Apprenticeship funding reform Employers will select a lead provider to co-ordinate their training and assessment delivery Employers will agree a price for their delivery with their chosen providers Providers can include many of the services they offer as part of their price Government will pay £2 for every £1 of this price invested by an employer up to the cap for the standard. Employer Incentive Payments are paid: -for 16-18 year old -For small businesses -For completion Employers have complete flexibility on what they use any incentive payments for

24. New standard offer at higher level About 40% of published new Apprenticeship standards are Higher Apprenticeships – available later in 14//15 or 15/16: TBC Level 4: Actuarial Technician, Construction technician, Conveyancing technician, Cyber intrusion analyst, Dental practice manager, Digital media technology practitioner, Network engineer, Professional accounting technician, Software developer, Software tester, Senior chef: culinary arts Level 5: Dental Technician Level 6: Chartered legal executive, Control/Technical support engineer, Electrical/Electronic technical support engineer, Manufacturing engineer, Product design & development engineer, Licensed conveyance, Professional accountant, Relationship Manager (Banking) Level 7: Solicitor

25. How can you get involved? As an existing Agency training organisation - the Agency has made allocations to organisations based on historic delivery As a HE institution - workshops have taken place to establish barriers - A further workshop planned for 10.00 to 15.30 Thursday, 29 th January 2015 Universities UK, London

26. Thank you & questions