1. zanox WebLab - MasterTag & Mediaslot March 2, 2011 Francesco Votta - Director MarketPlace

2. zanox22  zanox in a nutshell  zanox biz. processes and Products  Web Services  How can you take part?  Wrap up Agenda

3. zanox3 What We Do – an Example www.idealo.deSelect DSL rate Order at T-Home.de

4. Business Processes, Products and Technologies

5. zanox5 Registration Account Mgmt Programme Set-Up Ad Space Set-Up Ad Media/ Product Data Upload Commission Set-Up Advertiser Marketplace Publisher zanox … Quality Assurance & Account Services Business Processes: set up

6. zanox6 Programme Ad Space Matching Partnership Mgmt Communication Advertiser Marketplace Publisher Ad Media/ Product Data Selection zanox …… Quality Assurance & Account Services Business Processes: cooperation

7. zanox7 Tracking Advertiser Marketplace Publisher zanox Rating Reporting Statistics Billing Accounting Pay-out Transaction Processing … Quality Assurance & Account Services Business Processes: performance

8. zanox8 zanox Application Store Products and Technologies zanox Web Services “zanox Affiliate Marketing” Statistics Added Value Services and Solutions Programs Partners Ad Media Products Ad Spaces Accounts Commis- sions

9. Web Services

10. zanox10 What is a Web Service? A Web Service is a query in URL form: http://api.zanox.com/xml/2011-03- 01/admedia?connectid=438D21A41C1BD8E16E97&admediumtype=image So-called ”client libraries” hide the complexity of these URLs; the publisher installs a client library on their server, then programs using PHP, Java,.NET, or Ruby New API 2011-03-01 version soon available

11. zanox11 Publishers Advertisers zanox use cases and API coverage Programme Partnership Management Admedia & Data Feed Managemement Adspace Management Commission sharing Statistics Account Management Content Admedia management Affiliate management Payouts Confirmations Transaction Set up Program, comm. zanox

12. 12 Publisher API Publisher Data API Export click leads sales & cashback data zanox Connect Single sign on Delegated API access Seamless UI integration ERP API AdvertisersPublishers What are zanox Web Services? Real Time push Get your transactions ASAP

13. zanox13 Publishers Advertisers Publisher API ERP API Advertiser Data API Advertiser API Publisher Data API Export data Mission: expose and enhance all functionalities Web Services Roadmap zanox Connect Single sign on Delegated API access Seamless UI integration Real Time push Get your transactions ASAP

14. zanox14 Architecture Tracking, storage, processing, etc. Internal – API Caching layer Legacy UI Web Services 3 rd partyUI NGOutsource

15. zanox15 Example: Incentives and Create a Feed A Web Service is a query in URL form: http://api.zanox.com/xml/2010-07- 01/incentives/?connectid=8E3153A48F78DFABE113

16. Services Integration How can you take part?

17. zanox17 AdvertiserPublisher zanox Platform MasterTag Value Added Services Ad Delivery solutions MediaSlot Application Store Apps The ecosystem

18. MasterTag

19. zanox19 Advertiser Application Integration Advertiser zanox Platform MasterTag Value Added Services Application Store Apps Re-TargetingWeb AnalyticsTrendy products Social shopping

20. zanox20 1)Potential customer browses on your online-shop, but leaves without buying 2)Customer browses on other websites and sees personalised ad 3)Customer clicks back to your online-shop to complete purchase YOUR WEBSITEOTHER WEBSITE YOUR WEBSITE BUY PERSONALIZED AD Advertiser Application Integration: Re-Targeting

21. zanox21 User Benefits MasterTag:  Central management of tags  Integrate once and use for multiple purposes  Easy dynamic parameter configuration without touching the site  Asynchronous loading: no page loading impact  Fully scalable solution Advertiser Application Integration

22. MediaSlot

23. zanox23 Ad Delivery Solutions for Publishers TargetingAd ServingTop sellersSocial sharing Publisher zanox Platform Value Added Services MediaSlot Application Store Apps

24. zanox24 User Benefits MediaSlot:  Central management of ad placements  Asynchronous loading: no page loading impact  Fully scalable solution User Benefits Ad Delivery Solutions:  Automated ad delivery  Integration of targeting technologies  Rule-based ad pools  Automated traffic verification Ad Delivery Solutions for Publishers

25. Wrap up

26. zanox26 Customer journey: our integration points AdSpace(s) View Click Shop Conversion Review MediaSlots URL & Content tagging & categorizing ViewTracking PostView Tr. AdMedia & Products tagging & categorizing Click Tracking (PPC) AdMedia & Products tagging & categorizing MasterTag Retargeting 3rd Parties Sale Tracking Lead Tracking Basket -None-  we track views, clicks, conversion & baskets  we tag/categorize AdMedia & Products

27. zanox27 Disclaimer This document is for informational purposes only. This is not a product specification. Any declarations, descriptions or given information is made under the reservation of any changes or modifications due to technical, economical requirements or for the convenience of zanox. zanox does not make any warranties, does not issue any guarantee or makes any other binding promises. zanox has patents or pending patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. The furnishing of this document does not give you any license to the patents, trademarks, copyrights, or other intellectual property rights except as expressly provided in any written license agreement from zanox. zanox shall not be liable for any damages arising out of or in connection with the use of these specifications, including liability for lost profit, business interruption, or any other damages whatsoever.

28. Contact gerhard.koestler@zanox.com | www.zanox.com