1. Bringing Rich Commerce To The Desktop with AIR Joe Berkovitz, VP of Engineering (http://joeberkovitz.com) Tim Walling, Software Architect (http://timwalling.com) Allurent, Inc. (http://allurent.com) Presentation at Flex Camp Boston 2007

2. Topics Intro/Demo: Allurent Desktop Connection (ADC) Architectural Overview Navigation and Window Management Search SQLLite Database Usage Color Analysis and Indexing Goal Based Animation What’s Next, Q & A

3. Key ADC Features Rich, vibrant shopping experience both online and offline Shopper customization features exploit local file persistence, native drag-and-drop Tool for business users to author user experience Fast, large, local catalog DB with lightweight media Automatic client download of metadata, markup & “heavyweight” media Direct conduit to online web store, including checkout

4. Demo

5. ADB Client Application Local File Storage ADB Client Architecture Analytics Commerce Server Web Server Allurent Display, Cart, Checkout Catalog Metadata Update Manager Order Integration Media Markup Content Integration Auto-update On-demand media Shopper Personal Data order population customer behavior Notes, tags, saved orders Store content Shopper Behavior

6. Prototype Constraints Build with 2 developers in 2 months Focus on user experience and key implementation issues No download of content from server: everything is local Minimal and fixed product catalog Custom “cooking” of local database, no data feeds from actual commerce DB

7. Application Overview WindowedApplication chromeless window Admin or Boutique is added as a child determined through parameters in shortcut (similar to FlashVars) hide from taskbar at startup

8. Application Overview SystemTray Alert Window SystemTrayIcon animate alert with Fade and Move effect Splash Screen Window displayed while Strip is assembled

9. Search Tool Free text search using a quick and dirty “like” DB query Color search pick a color via color wheel or image

10. Search Tool Color search code highlights custom cursor  CursorManager.setCursor() native drag/drop  NativeDragManager  ClipboardFormats selected color  BitmapData.getPixel(x, y)

11. Navigation Strip content driven navigation, focus is on content make the content the navigation control uses goal based animation engine speed sensitive motion blur used engine’s velocity property

12. Navigation Strip Scroller Strip is dynamic, so thumbnail representation needs to be dynamic use Bitmap API to capture Strip in chunks BitmapData.draw()

13. In The Database Kitchen Anthropologie catalog in hSQLdb XML file for our server-side product demos Created custom AIR import/update utility [demo] Roughly duplicated server schema Read existing XML file into AIR DB Tip: batch INSERTs into transactions for >100x performance gain

14. Using SQLite as an Allurent Display Content Source In-memory content cache already existed Rewrote integration layer to pull product metadata from SQLite query rather than web service

15. SQLite Usage Internals DAO object isolates entire application from database internals: function getProduct(uri:String, handler:Function) Translator object creates SQL strings/parameters, interprets SQLResults on behalf of DAO

16. SQLite Usage Internals (continued) Used asynchronous APIs to keep event loop alive ConnectionPool object StatementPool object manages: SQLStatement caching for performance param substitution Execution result/error handling

17. Color Analysis and Indexing HSV color space, courtesy of Wikimedia Commons

18. Color Analysis and Indexing (cont.) Added hue, saturation, brightness columns to catalog DB AIR utility loaded color swatch images, extracted average RGB color value, converted to HSV and stored in DB

19. Color Search and Presentation Build in-memory HSV index at startup Linear search of index based on color target and HSV color-distance metric Put closest match in center, arrange in concentric rings Incremental change animation for visual continuity

20. Goal Based Animation Early Prototypes of Strip Motion [demo] Limitations of Tween approach General-purpose “Goalkeeper” engine [demo prototype]

21. Goal Based Animation in ADC Easy integration to final ADC navigation model Velocity output coupled to Blur filter for motion effect

22. What’s Next? Download catalog and images after install Update mechanism for getting new editions Enable offline cart Personalization