1. E VERYDAY’S A B RAND N EW G AME E XECUTIVE D ASH C ASE S TUDY 29 th Sept 2007 Hosted by: MUA G ARY P RITCHARD A SHWORTH E UROPE

2. E VERYDAY’S A B RAND N EW G AME About Ashworth Europe Part of Ashworth Group ( US ) Based Basildon – Essex 100 employees Buy, Stock and Distribute across ‘Europe’ - Three brands - Ashworth Calloway ‘Brand S’ INTERNATIONAL BRANDS IN GOLF & PERFORMANCE OUTERWEAR

3. E VERYDAY’S A B RAND N EW G AME Examples of our Products -

4. E VERYDAY’S A B RAND N EW G AME Ashworth Europe and M3 Planned Go-Live Nov ’07 SALES LOGISTICS PURCHASING FINANCE We think we have a simple business BUT- Fashion products - proliferate by style, colour, size, fit, season 35,000 Stock keeping units 5,000 SKUs Two seasons per year Buy per season, products from Far East 8,000 Customers, 1000+ linePurchase and Customer Orders 100+ Different embroidery lines on one order Complex Pricing, discounting

5. E VERYDAY’S A B RAND N EW G AME Ashworth Europe M3 Solution Standard M3 V12 with - Modifications by Lawson Embroidery ( HUGE ) Bonus & Commisions ( Small ) Bar-code Warehouse apps from BEC Windows Based, One custom API Reporting Financial Spreadsheet Server Executive Dash In House SQL legacy data

6. E VERYDAY’S A B RAND N EW G AME Ashworth Future M3 Developments Lawson CRM Lawson LBI Roll out to Ashworth US sites Will include Manufacturing Integration to Automated Warehouse

7. E VERYDAY’S A B RAND N EW G AME Building on Spreadsheet Server

8. E VERYDAY’S A B RAND N EW G AME Executive-Dash Builds on Spreadsheet Server Same technology Not preconfigured Requires technical and M3 application expertise LIVE Data - refreshed at will, Excel User Interface Excel formulas via Add-Ins Present data Drill Down to detail Use Excel’s graphical capabilities

9. E VERYDAY’S A B RAND N EW G AME Executive Dash can access- Multiple Data Sources - iSeries ( M3 ), SQL Server, MS Access, Over the Internet via.Net Web Services Each connection customized Prompted and Non-Prompted connections Connection validation/testing Include data from virtually any ODBC data source

10. E VERYDAY’S A B RAND N EW G AME Executive Dash Architecture Query Results Detail Results Window Internal Report View Excel Summary and Details via Formulas Oracle AIX/ DB2 Access to virtually any data source, providing real time query results for analysis, presentation or distribution mySQL ODBC

11. E VERYDAY’S A B RAND N EW G AME Executive Dash Overview Tables, Fields Filters, Params Links Excel Format Present Detail Results Query Catalog Query BuilderExcel Query Report RUN DRILL DOWN

12. E VERYDAY’S A B RAND N EW G AME Executive Dash - Quick Example

13. E VERYDAY’S A B RAND N EW G AME Executive Dash - Quick Example

14. E VERYDAY’S A B RAND N EW G AME Dash at Ashworth Europe Non-financial Management Reports Available to Sell Reports Bespoke Logistics Reports Customer Embroidery Image Display Database/ conversion validation and cross checks Modification testing Ad-hoc queries and Enquiries

15. E VERYDAY’S A B RAND N EW G AME Why Executive Dash ? Real Time Data Existing development and user skills in Excel and sql Drill down capabilities Speed of deployment In house resource Rapid development/ prototyping Checking file content during project – conversion/mods Combine M3 and Legacy data in same report Including image database No ability/ risk of affecting M3 database

16. E VERYDAY’S A B RAND N EW G AME Questions ? Or speak to me and/or eVentura later