1. 1 “Don’t mark my paper help me get an A”

2. 2 A simple focus We are in the Squeak Smell Dirt & business

3. Your FORTRESS of Brands! Created the drip oil Market in the US. #1 brand. Created Australian heavy-duty hand cleaner market. #1 brand in Food. Created the long-duration ATBC market. #1 brand. Created the mildew stain remover market. Created rug deodorizer mkt. #2 brand, #1 in aerosol. Created the US heavy-duty hand cleaner market. #1 brand in Food. Created the spray lubricant market. 80% share of US consumer market. #1 brand. Created the aerosol carpet stain remover market. 50% share of US consumer market. #1 brand. Created the UK carpet stain remover market. 40% share of UK consumer market. #1 brand. Everyday products meeting everyday consumer needs

4. 4 WD-40 Company is … A global consumer products innovation, marketing and distribution company. A specialist in niche markets or segments. A company of amazing, strong brands. A company of unique broad distribution. A company with values that focus on long term growth – people, brands and profits.

5. People- Products -Passion Typhoon Zone Servant leadership with edge Review Values Planning Execution Vision Learning Moment Learning Don’t mark my paper help me get an “A” Results in a tribal culture that values Accountability Learning Responsibility Respect

6. 6 Our Vision From a brand fortress to a fortress of brands. A global consumer products innovation, marketing & distribution company dedicated to building brand equities that are first or second in their respective categories. Our brands live under the sink, in the toolboxes and in the garages of the world. WOW! Brands & WOW! People We aspire to be the best in the world at being... A virtual company building and marketing WOW! brands in multiple trade channels and countries Awareness Penetration Purchase Usage Profit growth WOW! We measure success by… We are passionate about… Our Compass Our Mission To leverage and build the brand fortress of WD-40 Company by building and acquiring brands that deliver a demonstrable, unique benefit and high value to end users, and that can be distributed across multiple trade channels in one or more areas of the world. Our Core Commitment Being disciplined people, using disciplined thought, creating disciplined action.

7. People- Products -Passion Typhoon Zone Servant leadership with edge Review Values Planning Execution Vision Learning Moment Learning Don’t mark my paper help me get an “A” Results in a tribal culture that values Accountability Learning Responsibility Respect

8. 8 Values Increase the value our fortress delivers Our customers will leave amazed and fulfilled Achieve the perfect transaction Make it better than it is today Own it and act on it Our actions reflect our commitments Drive faster, more profitable growth

9. 9

10. People- Products -Passion Typhoon Zone Servant leadership with edge Review Values Planning Execution Vision Learning Moment Learning Don’t mark my paper help me get an “A” Results in a tribal culture that values Accountability Learning Responsibility Respect

11. 11 Focus: Managing our business with rigor Paying close attention to the balance of sales and profit growth Helping our people get an “ A ” – not marking their paper Being positive Being realistic Being responsive Being responsible Being accountable Being candid Living our values

12. 12 www.thelearningmoment.net