1. Do I get extra points if they don't understand me? Linking clear communication and knowledge mobilization Speaker: Peter Levesque President, Institute for Knowledge Mobilization Venue: Ottawa City Hall, 110 Laurier Ave W, Councillors Lounge (2nd floor) Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013 1April 30, 2014

2. What is Knowledge Mobilization? Why is it important? The crucial role of Plain Language. How to continue the conversation? Our Conversation Today 2April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

3. A shift in thinking research production & dissemination to knowledge sharing, meaning-making and greater use A recognition that knowing ≠ doing A focus on complex systems What is Knowledge Mobilization? 3April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

4. A term wrapped up in Jargon 90 different terms used A system under construction A promise of improvement with a short track record What is Knowledge Mobilization? 4April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

5. Growth of the Research System http://jrp.icaap.org/index.php/jrp/article/viewArticle/128/106 5 1945 2000 5 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

6. This growth shifts patterns of sharing 6 Passive push (until 1970s+) Push harder (1990s+) Partner & pull (2000+) Dissemination via traditional journals, conferences Focus on implementation, e.g. performance feedback Linkage & exchange, e.g. joint production 6April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

7. Lots of smart people trying to improve the use of research to solve difficult problems 7 7April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

8. Growing recognition that success will mean working together in more complex ways 8 8April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

9. Knowledge Mobilization is 9 Making what we know READY to be put into SERVICE and ACTION to create new VALUE and BENEFITS. Multiple methods for multiple purposes and audiences Includes – management, transfer, exchange, translation, implementation April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

10. 10 Knowledge Mobilization is Value Creation Now What: Decisions, Directions, Actions So What: Meaning, Analysis, Interpretation What: Data, Information, Description, Stories MULTIPLE INPUTS FROM RESEARCH, PRACTICE, EXPERIENCE, CULTURE Innovation Supporting Infrastructure Initiatives Incentives to Share between Levels Value Creation Programs Policies Priorities Processes Practice Products Perspectives Procedures Possibilities People Skills April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

11. Growth of everything Good decisions are hard Lives are held in the balance Tragedy of wasted resources Why is Knowledge Mobilization Important? 11April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

12. Do we have data overload or filter failure? 12April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

13. 13 Access New Yorker: John Caldwell 2000 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

14. 14 Drowning in communication? Never in human history have we hunted for so much data, information and knowledge. Never in human history have we gathered so much that is useful but not used. Growing feeling of being overfed with data? Data becomes information when it is informative. Information becomes knowledge when we use & learn. April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

15. Why now? 15 Production – Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. – This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. – This data is big data. http://www-01.ibm.com/software/data/bigdata/ April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

16. Over – Consumption? 16 – Email: 144 billion email per day worldwide. (2012) – Websites: 624 million (2012) – Users: 2.4 billion (2012) – Mobile: 6.7 billion mobile subscriptions (2012) – Twitter: 175 million tweets daily average (2012) – Facebook: 1 billion users (2012) – Google: 1.2 trillion searches on Google (2012) – YouTube: 4 billion hours/month of video watched (2012) – Youth: spend less time watching TV (60%) and more time online (600%) April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

17. 17 Impact New Yorker: Sam Gross 1991 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

18. Richard Heinberg Quote Taking in traumatic information and transforming it into life-affirming action may turn out to be the most advanced and meaningful spiritual practice of our time. http://globalpublicmedia.com/how_do_you_like_the_collapse_so_far 18 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

19. Knowledge mobilization as a support for decision making 19 Philip Davies, Is Evidence-Based Government Possible? Jerry Lee Lecture 2004, Washington, DC Evidence ExperienceJudgementResourcesValuesHabitsTraditionsLobbyists Pressure Groups PragmaticsContingencyEmotions Other Factors April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

20. The problems are complex Solutions require multiple sources of knowledge Specialized language creates barriers to accessing needed people The crucial role of Plain Language 20April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

21. Core of Value Creation is Conversation 21April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

22. 22 Layman’s Language New Yorker: Dana Fradon 1975 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

23. 4 Common Obstacles to Research Use: 1.The research question is not pertinent to practice. 2.The research is not timely. 3.The research is not communicated in ways relevant to users. 4.Management pressures trump the use of research- based evidence in decision-making. Source: Allen, P. et al 2007. “Commissioning research that is used: the experience of the NHS Service Delivery and Organization Research Development Programme.” Evidence & Policy, 3(1): 119-134, as summarized in CHSRF’s Insight and Action, Issue 13, June 2007. 23 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

24. We need to be creative: In order to create the “ideal” future, you need a lot of ideas from which to choose otherwise the future tends to look like a linear extension of what already exists. Or If you want to know what the future is, be part of its development. (Peter Drucker) 24April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

25. Plain Language Summaries http://researchimpact.wordpress.com/ http://researchimpact.wordpress.com/ 25 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

26. Cochrane Collaboration http://www.cochrane.org http://www.cochrane.org 26 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

27. Granting Councils 27 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

28. Linking Plain Language and Knowledge Mobilization Efforts Canadian Knowledge Mobilization Forum Communities of Practice How to continue the conversation? 28April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

29. Canadian Knowledge Mobilization Forum 29 http://www.knowledgemobilization.net/forum Dates set for 2014 – June 9 & 10 in Saskatoon Venues selected until 2020 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

30. Knowledge Transfer and Exchange Community of Practice 30 April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013

31. Contact information (613) 552-2725 peter@knowledgemobilization.net www.knowledgemobilization.net @peterlevesque Fairmont Chateau Laurier 1 Rideau Street, Suite 700 Ottawa, ON, K1N 8S7 31April 30, 2014 Knowledge Mobilization Works Ⓡ ©Peter Levesque 2007-2013