Presentation on theme: "1 Yahoo! Reporting System. 2 Post Campaign Measurement Metrics The number of times users click on your ad The number of times that an ad is served to."— Presentation transcript:
2 Post Campaign Measurement Metrics The number of times users click on your ad The number of times that an ad is served to a browser and seen by a user Click Rate (CTR) The click through rate (CTR) = Total clicks garnered during the campaign divided by the total number of impressions. Impressions Clicks %
3 Measures and reports every Yahoo! campaign in impressions, click-through, conversions, etc. Queries campaigns by a host of variables, including creative unit, date, and targeting Example: Analyzing how campaigns perform and with whom they resonate Campaign Tracking - Ad Center
5 Campaign Tracking & Result Measurement TV, Newspaper, Magazine, Radio cant answer this! Who saw my Ad? Who clicked my Ad? What are they interested in? Uniquely Yahoo! Snapshot Present to you the profile of those who Are interested in your Ad - Age and gender of viewers and clickers - Where content do they visit in yahoo! - What are they searching for?
6 Impressions & Clicks from Ad Center Campaign Result & Insights learning/sharing with Y! team Age, Gender & Interests from Consumer Profile Yahoo! Snapshot (key clients only) Improvement Better strategy & Solution for the next Campaign
11 Summary – Local Campaigns Y! users respond readily to Samsung advertising. CTR ranges from 0.79% to 1.28% (Esp with movie tie in, Superman Returns) Y! SG Movies provide the highest CTR consistently. in terms of contextual targeting, we can presume that Y! Sg Movies users are more incline to associate brand with Entertainment. Definitely can occupied a leading role in the music/entertainment space online. E.g. Sponsorship, Exclusive placements to reinforce the above.