Download presentation
Presentation is loading. Please wait.
Published byTianna Douthitt Modified over 9 years ago
1
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Beyond Usability: Trends in IA and Design for Information Products Peter Vlastelica | InfoToday, Spring 2002
2
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Why are IA and Design Relevant to Information Products? Information products have always used Information Architecture and Design methods to: 1) Assure usability 2) Support Content Management and Distribution
3
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com IA and Design for Usability and Distribution Traditional Questions: “Can users find what they’re looking for?” “Does the structure make sense?” “Is it intuitive?” “Does the layout support the data definition?” “Is the layout relevant to our positioning?”
4
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com IA / Design: Supporting Business Objectives Information providers need to demonstrate the value of their products IA and Design can assist in Information Merchandising Can communicate depth and relatedness of information products
5
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Trends in IA and Design Driven by economic realities Market has matured – willingness to pay has improved, and demands are more specific Information Providers need to show that they’re responding to demands
6
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Looking Beyond Usability New Questions: “Are there links to related information?” “Are high-value users supported?” “Are incentives for up-sale apparent?” “Are the tools helping to demonstrate value?” “Does the interface represent depth?” “Do users see and appreciate relationships?”
7
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Methods for Information Merchandising Example: Engaging users in relevant content without explicitly directing paths of navigation: Multiple ways to access the same information; Extensive personalization; Assisting navigation – facilitate retracing steps; Limit and refine searches; Non-traditional browse interfaces.
8
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com
9
CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com
Similar presentations
© 2024 SlidePlayer.com Inc.
All rights reserved.