1. Relevance for the masses Richard Morgan Client Services and Support Manager Funnelback UK

2. Technology and technique

3. The tools we use to focus on the user rather than the technology… …are also a technology.

4. Relevance is still king We just want the stuff Our search is rubbish The search should return relevant results

5. Fine tuning with anecdotes Traditionally, fine tuning of search has been done by educated guessing.

6. Some search problems

10. Some search solutions

14. How to talk about relevance What ideas can we borrow from: Web design? Agile project management?

15. The search masters lament There is no time for search.

16. Someone has to do some work The most effective way of improving search relevance long-term is to distribute that task among the searchers. But how?

18. The real value of anecdotes Stakeholder interviews, usability testing, survey feedback are ways of increasing constructive engagement. Anecdotes can reveal incentives as well as patterns.

19. Creating metrics Evidence-based metrics turn ad-hoc engagement into a framework for engagement. But softer metrics are hard to come by.

20. Relevance and context Different search results are relevant to different people. Using personas.

21. Relevance for the masses The techniques for improving relevance are now about empowering the searchers.