1. George W. Griffith B. Eng ACSM Managing Director Surfside Wellness Centre

2. Fitness is fun Drums Alive demonstration by Surfside Wellness Team

3. The Health and Fitness Industry in Barbados Loosely defined Lack of an association/council No data re: penetration levels or demographics Impact of social and/or cultural tendencies unclear

4. Surfside Fitness Centre Move Better

5. The Surfside Experience Average member is 37yo 68% female and 32% male Cost of membership $1600BDS Emphasis on peer supported programs Integration and retention systems for the ‘other 85%’

6. 12 hour Row for Charity

7. Roles and potential roles Health promotion Providing safe, accessible sites for physical activity Providing trained, certified professionals Providing environments which are equipped to deal with potential emergencies or untoward events

8. Surfside Wellness Centre Connect Better

9. However The message from other health care professionals is often less than encouraging Cost is prohibitive to a large section of the community Attitudes, perceptions and previous experiences may be a barrier Lack of education w.r.t modern day facilities may also be a barrier

10. Sagicor Run for Life Weekend Fitness and Fun for the Whole Family

11. The Way Forward Establish standards and guidelines through local association Educate and/or expose other health professionals to the experience of a health club Actively include health clubs in all physical activity promotion Gather information as to the cultural barriers that exist Reduce cost to the end user through tax benefits/insurance claims etc.

12. Move. Perform. Feel. Live Better