1. Ltd. ACN 003 026 243 www.infomedia.com.AU Datacentre Design Guy Bryant 27 July 2004 www.infomedia.com.au

2. Datacentre Design Successfully Implementing Your Datacentre Guy R. Bryant PMP, Director Technology gbryant@infomedia.com.au © 2004 Infomedia Ltd, Sydney Australia APC Infrastruxure -

3. Infomedia Ltd Copyright 2004 Background Infomedia is: Australian based, Global provider of Electronic Parts Catalogues to the Automotive Industry Australian provider of computer driven Financial Systems to Dealer Franchises (Dealer Management Systems) Staffed by 250 employees in four capitol cities of Australia plus International offices in the UK, USA and Mexico

4. Infomedia Ltd Copyright 2004 A Global Provider of Electronic Parts Catalogues

5. Infomedia Ltd Copyright 2004 Headquartered in Australia, Global Support Offices

6. Infomedia Ltd Copyright 2004 The Challenge Business Growth Company Established 1991, Listed on ASX 2000 Producing ~100k DVD/CDs per month for WW dist. Narrabeen Campus staff space outgrown, –Added Two New Sites in 2001 –Added New Datacenter in 2001 –Added New Corp HQ + Datacenter in 2004 Servicing 10,000 seats in ASP financial model $6.5- 7m/day in customer revenue Company Staff Growth of 30-40 % per annum High growth + High availability requirements

7. Infomedia Ltd Copyright 2004 The Requirements Technology Infrastructure Build and plan/prepare for large growth in IT/ASP services. Ensure High Availability Ensure Security of Data transaction processing ‘Crystal-Ball’ future (2yr) power requirements against technological improvements. Do all this in 6 months beginning 2003 with sensitivity to Capital and on-going Operational costs with adequate capacity to carry 24 months until ‘Final Bunker’ built Plan for Bunker, establish Strategic direction

8. Infomedia Ltd Copyright 2004 The Process Steps Evaluate Requirements –Centralised Management –Physical and Logical security –7x24 Monitoring of environment and systems –Lowest possible Capital/Operational costs –Ensure ability for Failover and Independent Operations Evaluate Technology Options –Innovative (InfraStruxure ™) –Traditional (Over engineer, Power, UPS, HVAC, Space)

9. Infomedia Ltd Copyright 2004 Traditional Approach Steps: Bricks and Mortar Space built with 5+ year view HVAC Installed for entire space volume –General space must be cooler to ensure racking is kept within specified environmental limits (Temperature and Humidity) –Redundancy imperative Power engineered for 3+ year view UPS + Redundancy engineered for 3+ year view –Typically supplied throughout Datacentre –All servers/services treated equally Environmental Monitoring established –Typically monitors entire environment as a whole Fire Detection and Suppression engineered for whole space Physical Security established

10. Infomedia Ltd Copyright 2004 Steps: Bricks and Mortar Space built with 5+ year view HVAC Installed for current rack space volume only Normal/ergonomic environmentals for People space while Computer environmentals in Computer space Redundancy as required Power engineered for 3+ year view UPS + Redundancy engineered for Current year Typically supplied as business dictates Ability to address specific rack/server/service requirements Environmental Monitoring established Granularity to specific locations in Racks (H,M,L) Fire Detection and Suppression engineered for whole space Physical Security established InfraStruxure ™ Approach

11. Infomedia Ltd Copyright 2004 InfraStruxure ™ Key Advantages o Significant reduction in Cost-of-Ownership (CoS) 1.Reduction in initial capital expenditures, UPS/HVAC (Spend/build as the business requirements dictate/justify) 2.Significant reduction in operational costs (Electric) Cooling < 60% less space to condition for computer environmentals UPS power and redundancy delivered to mission critical systems. o ‘Green’..Reduces.92kg CO2 per Kwh of energy savings (ACT/NSW conversion) oStaff friendly…Staff environment at ‘normal’, No Sparkie! oBusiness/Technology driven granular monitoring oPower outlets remote controlled (Remote power cycling) oIntegrated Web Mgt oSNMP environmental monitoring/notification

12. Infomedia Ltd Copyright 2004 Benefits Enterprise Benefits: Cost Reduction Potential for reduction in Product costs Low risk with Integrated N, N+1, 2N failover Common Skills Staff Datacentre environment ‘normalised’ Modular Growth Granular environmental monitoring Remote Power cycling Power Load balancing/metering at the PDU level

13. Infomedia Ltd Copyright 2004 My most personal assets are protected by APC Beer Fridge

14. Infomedia Ltd Copyright 2004 Future Actions Key Activities: Establish ‘new’ baseline Work with APC to plan and configure new Infomedia ‘Bunker’ based on ‘new’ baseline Validate savings estimates Build it

15. Thank You from Guy Bryant & Infomedia