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Blackburn Rovers vs. Fulham Video Highlights & Interviews (18th Sep 10) YouTube - Manchester United vs Liverpool 3 : 2 - Hat-Trick Berbatov 19/09/2010.

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Presentation on theme: "Blackburn Rovers vs. Fulham Video Highlights & Interviews (18th Sep 10) YouTube - Manchester United vs Liverpool 3 : 2 - Hat-Trick Berbatov 19/09/2010."— Presentation transcript:

1 Blackburn Rovers vs. Fulham Video Highlights & Interviews (18th Sep 10) YouTube - Manchester United vs Liverpool 3 : 2 - Hat-Trick Berbatov 19/09/2010

2 Starter For each of the following, state who would find it easier to gain sponsorship and why? 1.Manchester United or Morecambe? 2.Andy Murray or Laura Robson? 3.England National Volleyball Team or England National Football Team? 4.Barton or Messi?

3

4 What is sponsorship?

5 What is sponsored? It is now very rare to find any aspect of sport which isn’t sponsored in some form.

6 Sponsorship advertises the name of their product. Sponsorship deals can be short term contracts therefore a performer’s financial situation can be insecure. Sponsors are attracted to the major sports due to their coverage in the public eye. Minority sports struggle to get sponsors.

7 Why would a company want to sponsor someone/team/ground/event? How would a company choose who to sponsor?

8 Types of sponsorship Equipment Clothing Accessories Transport & travel MoneyTraining Entry fees and expenses Food

9 Tiger Woods Lance Armstrong

10 Individuals – both in a team or on their own Formula One racing drivers have almost every part of their overalls sponsored by various companies. Tennis authorities have rules about the size and number of logos that can be placed on tennis tops.

11 Teams & clubs – small or international firms School Teams Major Clubs

12 Events – Cups, leagues, comps

13 SPONSOR Advantage - Disadvantage - PERFORMER Advantage - Disadvantage - SPORT Advantage - Disadvantage -

14 1 - Sponsorship is very common in sport. Paying for transport costs is one example in which sponsorship can help a sports performer. Give three other examples. (3) 2 - Describe a form of sponsorship which may not be acceptable in sport, clearly stating why. (2) 3 - Sponsorship has many advantages. State and explain an advantage for each of the following, giving a specific example in each case. (6) The performer The sponsor 4 - Sponsorship is now seen as vital for many sports, activities and performers. Describe a situation where it is easy to obtain sponsorship. Give an example in your answer (3) 5 - Describe a situation where it is difficult to obtain sponsorship. Give an example in your answer (3)

15 Why would a sportsperson want to be sponsored? What could the money help them with?

16 1.Advantages for the sponsor. 2.Disadvantages for the sponsor. 3.Advantages for the sponsored. 4.Disadvantages for the sponsored. 5.Unacceptable types of sponsorship.

17 Why would a company want to sponsor someone/team/ground/event? How would a company choose who to sponsor?


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