1. Multimedia in the Mainstream Peg Achterman - Northwest University & University of Washington Legacy Media

2. The Goals New ways to examine & quantify New ways to examine & quantify Compare across media Compare across media Why are there differences? Why are there differences? The New York Times – Choosing a President Peg Achterman - Northwest University & University of Washington

3. Research Questions RQ 1: To what extent does the legacy media type predict the content forms, formats and features of multimedia displayed on its website? Peg Achterman - Northwest University & University of Washington Is your history killing you?

4. Peg Achterman - Northwest University & University of Washington

5. Capturing Sites Grab often Grab often Specific Multimedia Criteria Specific Multimedia Criteria  text, still images, moving images, audio, computer graphics, animation Specific Multimedia Formats Specific Multimedia Formats  online video, audio slideshows, audio with static images, other interactive Peg Achterman - Northwest University & University of Washington

6. Measuring Length Length Use of Text Use of Text Narration Track Narration Track Reporter on Screen or Off Screen Reporter on Screen or Off Screen Number of Sound Bites Number of Sound Bites Use of Natural Sound Use of Natural Sound Use of Dissolves/Wipes Use of Dissolves/Wipes Use of Music Use of Music Number of Still Images Number of Still Images Peg Achterman - Northwest University & University of Washington

7. Distribution of Formats Peg Achterman - Northwest University & University of Washington

8. Format Frequency The NYT & Spokesman Review – best mix of formats Peg Achterman - Northwest University & University of Washington

9. Media Types Content Forms Online Features Online Formats narration online player interviews stills music text effects soundbites interactivity hyperlinks ONLINE VIDEO ONLINE AUDIO & STATIC IMAGE AUDIO SLIDESHOWS ONLINE INTERACTIVES Maps Timelines Calculators Polls Quizzes TEXT TEXT IMAGES IMAGES GRAPHICS GRAPHICS VIDEO VIDEO AUDIO AUDIO TEXT TEXT AUDIO AUDIO PRINTTELEVISIONRADIO Peg Achterman - Northwest University & University of Washington