1. Presented by: Sally Truong Senior Marketing Coordinator University Marketing and Communications

2. What is the new UMSL Network? Compilation of all official University pages of offices, departments, and units at facebook.com/umsl.edu Directed the landing page allows you to see who likes what pages and the total fans we have in our network On Monday, we have 12,154 in our network What pages are in the network?network

3. Growth of UMSL Network

4. How will we use the network? Target prospective students and stakeholders Marketing to our fans’ friends and friends’ friend Live demonstration of advertisingadvertising Potential reach over 130,000,000 facebook users

5. Future for UMSL & facebook? Additional Applications Twitter & Foursquare/FB places Deals/Coupons with every check in Pushing network pages content up through the main page via tags Growing the number of world wide fans Student Ambassadors Goal of 15,000 world wide fans by September 1

6. Future for UMSL & social media? Fall campaign includes: Promotions for giveaways Scavenger hunts for Louie Wednesday’s where is this photo Thursday’s UMSL trivia Friday’s picture of the week More Videos UMSL Social Media’s Guide to Best Practices

7. Questions? Do you want to join the network? Need help setting up your page? Need ideas for content? Ideas for more fans? Contact: Sally at socialmedia@umsl.edusocialmedia@umsl.edu Jon at hinderliterj@umsl.eduhinderliterj@umsl.edu

8. Using your facebook fanpage? Market UMSL brand by being the voice for your page Do this by “Using Facebook as Page”Using Facebook as Page Like other UMSL pages, comment on links and pages’ attend events New Fans Feature How many LIKES? Reciprocate likes from other pages

9. More about fanpages … Remember: Student participation on your page is voluntary Pages are not responsible for what is posted by users Comments are always notified by e-mail Offensive or negative comments can be deleted Connect and share with your audience Events, updates, link to campus news, etc. Looping the communication circle

10. Best Practices for Facebook Fanpages Be transparent about who you are Be consistent, provide fresh, relevant and up-to- date content Use best judgment with negative posts, feedbacks and comments Find a balance for posts and set goals Connect facebook to your other social media