1. Understanding how and why to use it

2. PLAY VIDEO

3.  Words  Pictures  Videos  Audio Social integration via technology

4.  More popular than porn sites  96% Millenials have joined a social net  When kids are engaged, they learn more  Best way to keep kids safe online is to teach them

5.  You’ve already lost control so get in the game!  Fundamental shift in way we communicate.  New communication model!!!!  Like it or not people are talking about your school or district!

6.  A dialogue  Transparent  Inclusive  Authentic  Vibrant  Audience-driven

7.  Exclusive  Easily controlled

8.  Best communicators start out as listeners  Get out there and join the conversation.

9. 1. Get your social media team together 2. Develop a social media policy 3. Develop a comments policy 4. Educate your audience 5. Start the discussion 6. Monitor your social media

10. 1. Get your social media team together:  Include students, teachers, parents  Discuss a purpose for your social media  Determine who your audience is  Determine what your audience wants

11. 2. Develop a social media policy  Use samples from other K-12 agencies  Get legal advice and know the laws  Don’t spend too much time at this step

12. 3. Develop a comments policy  Include students, teachers, parents  Create usage guidelines  Decide who/what/ where/when and how

13. 4. Educate your audience  Train students, teachers and parents  Provide a contract containing your comments policy

14. 5. Start the discussion  Include students, teachers, parents  Enable  Inspire  Influence  Engage  Create opportunities for ownership

15. 6. Monitor your social media  Include students, teachers, parents  Student ambassador program  Involve your PTA  Highlight and reward best practices  Provide social media good citizenship award  Track your analytics

16. StudentsTeachers Parents

18. You can’t control what someone says you can conduct your social media response  Transparent  Inclusive  Authentic Engage and enable your supporters to respond too!

19. For more information Contact: Victoria Martinez vickymartinez25@gmail.com