1. __________________________ @nwalley TV of The Future - A SCORECARD A Discussion Piece For #MTPlayground Nigel Walley – Decipher 1

2. ___________________________________________ twitter @nwalley Connected & Converged ‘Connected’ & ‘Converged’ Cloud TV in the living room - evolutionary stages NOW Simple TV Multi- Channel Multi- Function Cloud Simple TV Multi-Channel Multi-Function

3. ___________________________________________ twitter @nwalley 3 The new competitive landscape.....

4. ___________________________ @nwalley 4 The competitive landscape - extended.... But who are the players and how do we judge them?

5. ___________________________ @nwalley Connected & Converged ‘Converged’ Cloud Scorecard – The platforms NOW Simple TV Multi- Channel Multi- Function Cloud Simple TV Multi-Channel Multi-Function BSkyB Virgin BT TalkTalk Freesat Fee/YouView 674453674453 Criteria?

6. ___________________________ @nwalley Connected & Converged ‘Converged’ Cloud Scorecard - the broadcasters NOW Simple TV Multi- Channel Multi- Function Cloud Simple TV Multi-Channel Multi-Function BBC ITV Channel 4 Five Sky UKTV 7453374533 Criteria? 3435334353

7. ___________________________ @nwalley Connected & Converged ‘Converged’ Cloud Scorecard – the smart devices NOW Simple TV Multi- Channel Multi- Function Cloud Simple TV Multi-Channel Multi-Function Sony Samsung LG Panasonic Sharp Toshiba 6 7 5 4 3.5 Criteria?

8. ___________________________________________ twitter @nwalley 8 SONYSAMSUNGLGPANASONICTOSHIBASHARP iPlayer ITV Player 4OD Five Blinkbox LoveFilm Netflix The ‘Smart’ reality...

9. __________________________ @nwalley End nigel.walley@decipher.co.uk 02087474592 Nigel Walley Managing Director – Decipher Group @nwalley@iBurbia@DecipherOffAir