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Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 t.

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Presentation on theme: "Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 t."— Presentation transcript:

1 Is Industrial Tourism a business opportunity ? Terrassa, 10-05-2013 Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat t

2 Terrassa, 10-05-2013 Why can be a business an opportunity? Attractiveness of the resource Who might be interested? For which audiences? Suitable conjuncture?

3 Attractiveness of the resource Architecture and technology Urbanism and landscape History The society and ethnography Economic and productive activity of a region Curiosity (How are things made ? ) Terrassa, 10-05-2013 Labour Day

4 Who might be interested? The government administrations The private companies Tourist sector Terrassa, 10-05-2013

5 For which audiences? Audience interested (lovers) Seniors Professionals & MICE Family tourism and in general Terrassa, 10-05-2013 Educational trips

6 Terrassa, 10-05-2013 Suitable conjuncture? More interest from public administrations Every time most companies opt by "industrial tourism" as a marketing strategy The product is being structured Proliferation of networks for their management and promotion It's subject of attention of the European institutions and touristic organizations It fits into the current trends of "experiential tourism” Tour operators are more interested, though reluctant to label "industrial tourism"

7 Terrassa, 10-05-2013

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11 Network of networks

12 http://www.ici-itineraire.eu/ http://www.erih.net/ http://www.tistra.com/ http://www.visites-entreprises-rhone-alpes.fr/ http://www.visiteznosentreprises.com/ Terrassa, 10-05-2013

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14 Structuring and grouping of product facilitates your commercialisation

15 Terrassa, 10-05-2013 Structuring and grouping of product facilitates your commercialisation

16 Tourservice ruhr http://www.tourserviceruhr.de/touren.en.html http://www.buscompany.it http://www.taxiway.fr/ Always Barcelona Giachino Linea Verde Manatour Terrassa, 10-05-2013 http://www.toursandguidesbarcelona.com/e s/barcelona-turismo-guia-oficial/espana- guia-oficial-barcelona.html Structuring and grouping of product facilitates your commercialisation

17 Terrassa, 10-05-2013 Spanish Quality Standard UNE 302 Regulation of the sector: Quality Standards for I.T. International working group

18 Terrassa, 10-05-2013 European Tourism Day 2011 "Industrial heritage: differentiating the European tourism offer“ European funds for creating industrial tourism product (2012) European Industrial and Technical Heritage Year 2015

19 Terrassa, 10-05-2013 Yes ! Can be !!! Is Industrial Tourism a business opportunity ?

20 Terrassa, 10-05-2013 Thank you !!! Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat www.elgenerador.cat

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